基于盗版冲击下软件产品版本划分差别定价研究

本文从软件市场盗版猖獗原因分析入手,结合软件产品特点提出版本划分差别定价策略及其定价模型,在满足客观存在的大量市场需求的同时,降低市场盗版率。既实现了社会福利的优化,又为进一步抵制盗版提供了新的思路和方法,有助于软件业的健康成熟发展。     

侵权行为的经济分析

经济分析法学是西方法学界和经济学界发展最快的领域之一,运用经济学的方法对法律问题加以阐释,效率与均衡被认定为法律制度的核心理念。特别是在侵权领域引入经济学理论,对侵权行为的责任承担、损害赔偿的事后研究转向了事先分析。因此,从预防成本与预防收益之间的关系对侵权行为的归责原则进行效率分析,并借助“亨德公式”对两种不同的损害赔偿进行经济界定,权衡由侵权行为引起的社会成本差异,当预防的成本小于预防的预期收益,侵权人的预防是必要的、有效率的。如未采取有效的预防措施,侵权人的行为就是无效的,就要受到法律的惩罚。     

论行动中的版权法--对我国盗版现象的法社会学分析

以法社会学的视野来考察盗版问题，正视版权法的规定与实际执行的矛盾，揭示版权立法与实际执行的矛盾产生的原因以及执行中的问题。有利于进一步认识我国版权立法活动和实际运作。     

Q-analytics: An ethics case on unlicensed software usage

This short role-taking ethics case is designed to provide students with several different perspectives related to the unauthorized/unlicensed use of software within a realistic accounting setting. Although the case could be considered for use in a variety of accounting classes at both undergraduate and graduate levelswith limited preparation, it is likely to be most relevant to Accounting Information Systems, Auditing, Controllership, and Accounting Ethics courses. The case can be read in about ten minutes, after which the class is assigned to groups that deliberate over the concerns of six different roles regarding the software-usage issues implied in the case.The issues are relevant to the students because they will inevitably encounter software-usage problems in their personal or professional lives. Furthermore, they inevitably have been exposed to similar copyright-infringement issues in the realms of music and video, which helps make for a rich class discussion.The case has consistently generated considerable discussion and debate within a graduate-level controllership course. A survey of students from five graduate accounting classes over a three-year period indicates favorable perceptions of the case.     

International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy

Broadband Internet has fundamentally changed business models in many industries. In the music industry, for instance, old business models were challenged by illegal competitors, and broadband Internet has enabled value creation through new business models. The changes that established business models experienced in the wake of broadband Internet, however, differed vastly across national markets, and these differences are not well understood. We build a conceptual framework and study the extent to which differences in economic and cultural factors are associated with different market outcomes in the wake of the proliferation of broadband Internet. Thus, we compile two unique data sets from the music industry, comprising (1) revenue data for 36 countries and 22 years and (2) piracy data for 47 countries and >2 years. We use a Bayesian multilevel model to explore between-country heterogeneity in the associations between these variables and broadband Internet adoption and business model innovations. Our results show that the negative association between broadband Internet penetration and music revenue is weaker in high-income countries, where income restrictions are less likely to drive demand towards illegitimate piracy services. In terms of cultural factors, we find that a market's response to the introduction of broadband Internet is less negative in countries scoring high on Hofstede's individualism and uncertainty avoidance dimensions. Furthermore, we find that overall revenues only recover after the latest generation of streaming services (e.g., Spotify) has been introduced, and the adoption of these services is associated with lower levels of online music piracy.     

File sharing as conditional cooperation: evidence from a framed field experiment

In this project, we investigate downloading and sharing behaviour in a novel ‘piracy game’ modelled after standard public good games. We find that willingness to share correlates positively with the sharing by others. By contrast, actual behaviour in the ‘piracy game’ is not correlated with self-reported behaviour.     

Online piracy in the context of routine activities and subjective norms

Why do mainstream consumers who would not typically engage in illegal behaviour routinely resort to online piracy of copyrighted software? This paper provides answers to this research query by applying routine activity theory and the theory of reasoned action. The paper’s study analyses consumers’ role as possible offenders that can have the opportunity to engage in online software piracy as part of their routine online activities. Although it is problematic to measure the exact magnitude of the negative impact on the US economy, as stated by the Government Accountability Office it is sizeable. After analysing the conceptual model using a US national consumer sample of over 700 consumers, results show the influence of proximity to motivated offenders, target suitability, and capable guardianship on consumers’ attitudes and perceived subjective norms towards online software piracy, as well as their intentions to engage in this illegal behaviour on the Internet. By integrating routine activity theory, a criminology theory with the theory of reasoned action from psychology and analysing a widespread online software piracy phenomenon, several academic and practical contributions are made.     

Global Software Piracy: Searching for Further Explanations

This paper identifies that Information and Communication Technology (ICT) has a negative effect on software piracy rates in addition to consolidating prior research that economic development and the cultural dimension of individualism also negatively affect piracy rates. Using data for 59 countries from 2000 to 2005, the findings show that economic well-being, individualism and technology development as measured by ICT expenditures explain between 70% and 82% of the variation in software piracy rates during this period. The research results provide important implications for policy makers and business practitioners to help reduce software piracy.

Softlifting: Exploring Determinants of Attitude

Softlifting, or the illegal duplication of copyrighted software by individuals for personal use, is a serious and costly problem for software developers and distributors. Understanding the factors that determine attitude toward softlifting is important in order to ascertain what motivates individuals to engage in the behavior. We examine a number of factors, including personal moral obligation (PMO), perceived usefulness, and awareness of the laws and regulations governing software acquisition and use, along with facets of personal self-identity that may play a role in the development of attitudes and therefore intentions regarding this behavior. These factors are examined across multiple settings expected to be pertinent to our survey respondents: home, work and school. Personal moral obligation and perceived usefulness are significant predictors of attitude across all settings. Past behavior is a significant predictor of intention across all settings, and a significant predictor of attitude in the home setting. We find evidence that awareness of the law causes a less favorable evaluation of softlifting in the school setting only, but has little effect in the home and work settings. As in previous studies, attitude is a significant predictor of intent. We do not find indications that one’s personal self-identity influences one’s attitude towards the behavior and the intention to perform it, except in the case of legal identity, where marginally significant effects are found in the work environment. Dr. Tim Goles is an assistant Professor in the Information Systems Department of the University of Texas-San Antonio. He has numerous publications, most of which pertain to information systems. Dr. Bandula Jayatilaka is an Assistant Professor in the School of Mangement in Binghamton University-SUNY. Most of his publications pertain to information systems. Dr. Beena George is an Assistant Professor at the Cameron School of Business, University of St. Thomas, Houston, Most of her pblications pertain to information systems. Dr. Linda Parsons is an Assistant Professor in the Accounting Department at George Mason University. Most of her publications pertain to accounting information systems and nonprofit organizations. Dr. David S. Taylor is an Assitant Professor at Sam Houston State University. Most of his publications pertain to information systems. Rebecca Brune has a strong accounting background; her work is predominantly in the information systems field.     

电子版公布策略的经济学分析

有一类产品,既有实物载体,也可以有电子载体,且不同形式的载体给消费者带来的效用有所不同。对于这类产品,其电子版在网络上的传播往往被视为盗版;但也有相反的情况:厂商主动将免费的电子版公布到网上,可是实物产品的销售不但没有减少,反而增加。文章研究发现,当高端客户比例和产品符合其需求的顾客比例较高时,免费的电子版不但不应该视为盗版,而且还可以作为一种营销工具,利用口碑传播来扩大潜在的顾客群,从而促进实物产品的销售,最大化企业利润。文章对这一问题建立了规范模型,讨论在各种不同情况下厂商的电子版公布策略与相应的价格策略。