The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

This paper examines how power affects consumers’ responses to corporate social responsibility (CSR) initiatives of luxury brands. The results of three studies show that high‐power individuals evaluated a luxury brand's CSR campaign more positively than low‐power individuals. High‐power individuals viewed CSR activities as being more fluent than low‐power individuals. This study further demonstrates that power influences consumers’ responses to nonluxury brand's CSR activities. Low‐power individuals, who are more receptive to warmth, evaluated nonluxury brand's CSR more favorably rather than high‐power individuals.     

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

COVID-19 put unprecedented external pressure on small businesses to adopt or increase use of social media while not all small businesses are internally ready for this rapid change. This study investigated the roles of external pressures and organizational culture of openness and learning in driving small retail business owners'/managers' social media use decisions by impacting their perceived usefulness and barriers, based on the innovation-decision process model from the diffusion of innovations theory and the theory of reasoned action. An online survey with structured measurements was administered to 411 U.S. small retail business owners/managers. Results from structural equation modeling revealed that external pressures positively influenced small business owners'/managers’ perceived usefulness and barriers and social media use intention. In addition, the culture of openness and learning positively influenced the perceived usefulness while mitigating the perceived barriers, thereby directly and indirectly influencing the social media use intention. Theoretical and managerial implications are discussed.     

时间压力对网络冲动性购买的影响研究：交易效用和感知风险的调节

以往关于时间压力对冲动性购买影响的研究结论具有两面性，即促进或抑制。文章引入交易效用和感知风险两个调节变量，通过两个实验探讨了时间压力对网络冲动性购买倾向影响的边界条件。首先，当交易效用较高时，时间压力的增加会导致其网络冲动性购买倾向的提高；而当交易效用较低时，时间压力的增加会导致其网络冲动性购买倾向的降低（实验一）。其次，当人们感知风险较低时，时间压力的增加会导致其网络冲动性购买倾向的提高；而当人们感知风险较高时，时间压力的增加会导致其网络冲动性购买倾向的降低（实验二）。研究结论可以帮助电商企业进一步了解消费者的冲动性购买行为，充分利用时间压力的影响，制定更灵活有效的促销策略。     

对群众体育锻炼中，如何合理安排运动量的探讨

本文在体育锻炼能够增强体质，提高健康水平的生物学基础上和群众体育锻炼与专业训练的区别上，提出群众体育锻炼中如何合理安排运动量。     

员工关系管理理论综述

国内外企业经营管理实践证明，和谐的员工关系不仅能帮助企业赢得人才、留住人才，而且可以使企业管理和业务的运作效率大幅提升，从而更有效的实现企业的经营目标。文章对国内外员工关系管理的研究进展及成果进行了一定的综述，并在此基础上对符合我国国情的员工关系管理做出了一些探讨。最后，文章对员工关系管理需要进一步深入研究的问题提出了几点看法。     

人的现代性与人的心理健康特征之关系探讨

本文在国内外关于人的现代化研究的大背景下,通过比较“人的现代性”和“人的心理健康”两者概念、内涵与外延、有关标准的异同,认为:(1)人的现代性应具备一定的心理健康要求,提高人的心理健康水平是实现人的现代性的保证。(2)现代人的心理健康问题应置于人的现代化的语境下来思考和发掘。     

高职学生心理素质现状分析及培养规划

我国高职院校录取分数线低,生源素质较差,自卑心理普遍,学习动力缺乏,人际交往能力不成熟。不成熟的心理素质严重妨碍了他们三年的学习生活和将来的适应就业。本文试图提出一个心理干预的规划蓝图,通过三层次心理辅导干预,致力于学生人格的重塑和未来职业心理素质的培养。     

Stock Price and Volume Effects Associated with Compositional Changes in European Stock Indices

This paper provides further evidence of price and volume effects associated with index compositional changes by analysing the inclusions (exclusions) from the French CAC40 and SBF120 indices, as well as the FTSE100. I find evidence supporting the price pressure hypothesis associated with index fund rebalancing, but weak or no evidence for the imperfect substitution, liquidity and information hypotheses. The results improve on recent evidence from the S&P500 index. The evidence for the FTSE100 additions shows, in particular, that markets learn about an imminent inclusion and incorporate this information into prices, even before the announcement date.     

水压作用下房屋地下室底板开裂的结构处理

地下水压力过大引起房屋地下室底板钢筋混凝土开裂,甚至被破坏,文章介绍采用钻孔桩加固技术进行结构处理,并新作防水层防水。     

浅谈英语听力理解中的心理障碍及其克服方法

听在人类语言交际活动中占有很重要的地位。听、说、读、写——外语学习的基本步骤中，听排第一位。随着高考、大学英语四、六级考试对听力理解，听力测试的要求，学生对其产生的心理障碍也随及增长，引发出被动心理现象，疲倦感觉现象和紧张，恐惧现象。培养和提高听力水平和听力能力，必须从理论上认识听力理解的过程，从心理上克服种种障碍。