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1.
Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest. 相似文献
2.
We analyze the relationship of retail investor sentiment and the German stock market by introducing four distinct investor pessimism indices (IPIs) based on selected aggregate Google search queries. We assess the predictive power of weekly changes in sentiment captured by the IPIs for contemporaneous and future DAX returns, volatility and trading volume. The indices are found to have individually varying, but overall remarkably high explanatory power. An increase in retail investor pessimism is accompanied by decreasing contemporaneous market returns and an increase in volatility and trading volume. Future returns tend to increase while future volatility and trading volume decrease. The outcome is in line with the conjecture of correction effects. Overall, the results are well in line with modern investor sentiment theory. 相似文献
3.
资源依赖型地区产业转型是保障国家资源安全和促进经济社会可持续发展的关键。我国资源依赖型地区数量多且分布广,现阶段此类地区开发阶段不同,所以进行产业转型的路径存在差异,其过程任重而道远。针对我国资源依赖型地区产业发展的现状进行分析并找出其问题,基于此,科学全面的探讨适合此类地区实现产业转型的五个战略,并进一步分别从地区资源开发阶段和地区利益相关主体两个维度,制定出符合资源依赖型地区产业转型的对策。 相似文献
4.
对西部特色农业结构调整的思考 总被引:1,自引:0,他引:1
西部开发战略的重要内容之一,就是开发西部特色农业,而开发西部特色农业首先要搞好农业结构调整.农业结构调整的内容有:农产品品种结构、农业生产内部结构、农产品加工转化增值和食粮主产区域结构的调整.农业结构调整也要注意一些问题,趋利避害,从实际出发,因地因时制宜,把握全局,平稳进行. 相似文献
5.
Yoshiharu Takamura 《Socio》2003,37(2):85-102
As a national project of Japan, plans for the relocation of several government agencies out of Tokyo have been ongoing. This paper is concerned with the problem of site selection for this project. The National Land Agency, the agency responsible for this project, has declared that the process of site selection should be rational, open to the public and easily understandable. In an effort to meet these requirements, we propose a consensus-making method for reaching a group decision, based on a combination of the analytic hierarchy process (AHP) and the Assurance Region model of data envelopment analysis (DEA). Several strategic uses of these methodologies, e.g., Delphi procedures, are also discussed. Based on these analyses, the “Wise Men” Committee for deciding the best site has chosen two from among ten contenders, one from the North-East and the other from the Central part of Japan, as candidates for the best relocation site. We could not discriminate between the two with respect to the multiple criteria chosen for evaluating sites. The Committee recommended the two sites to the Prime Minister at the end of December 1999. The Prime Minister reported this conclusion to the Diet. This topic is currently the focus of political discussions in the Diet. In this report, the authors summarize the decision-making processes that the Wise Men Committee followed, putting emphasis on the methodological aspects. 相似文献
6.
Sascha O. Becker 《Bulletin of economic research》2006,58(1):61-72
Transition patterns from school to work differ considerably across OECD countries. Some countries exhibit high youth unemployment rates, which can be considered an indicator of the difficulty facing young people trying to integrate into the labour market. At the same time, education is a time‐consuming process, and enrolment and dropout decisions depend on expected duration of studies as well as on job prospects with and without completed degrees. One way to model entry into the labour market is by means of job‐search models, where the job arrival hazard is a key parameter in capturing the ease or difficulty in finding a job. Standard models of job search and education assume that skills can be upgraded instantaneously (and mostly in the form of on‐the‐job training) at a fixed cost. This paper models education as a time‐consuming process, a concept which we call time‐to‐educate, during which an individual faces the trade‐off between continuing education and taking up a job. 相似文献
7.
区域金融创新体系研究 总被引:1,自引:1,他引:0
金融创新是金融发展的主要推动力之一,由于每一地区的经济、金融环境各不相同,有必要对区域金融创新体系的建立进行探索与研究,这样才能有针对性的对区域金融、经济的发展提出建设性的建议。因此,为了促进具有区域特色的金融创新的产生和发展,并使金融创新促进本地区的产业升级和经济发展,针对现有研究,文章对区域金融创新体系的概念界定、要素构成、运行机制、功能作用和构建中的实践问题等几个方面进行了分析研究。 相似文献
8.
基于协整分析的东北区域产业结构优化与金融支持关系研究 总被引:1,自引:0,他引:1
基于1978—2003年的统计数据,采用协整关系检验法和格兰杰(Granger)因果检验法对东北地区金融发展与产业结构优化之间的关系进行了实证检验。分析结果表明东北区域产业结构优化与金融发展之间存在长期动态均衡关系及单向因果关系,即金融发展对东北区域产业结构优化具有支持作用,从而为政府经济决策提供了政策依据。 相似文献
9.
This article examines judicial and administrative rulings and legislation involving or related to the issue of drug testing in the workplace. It discusses the rights of employees in the public and private sector: constitutional rights; federal, state, and local statutory rights; rights of unionized employees; and common law rights. It analyzes both the current state of the law and future directions the law may take, as courts and administrative agencies decide more cases and governmental bodies continue to pass drug testing legislation. 相似文献
10.
基于GIS的配送车辆调度系统的设计与实现 总被引:2,自引:0,他引:2
本文分析了物流配送与GIS的特点和功能,简要介绍了我们所设计开发的基于CIS的配送车辆调度系统。 相似文献