品牌、交易成本与房地产品牌

交易成本是品牌产生、创建与品牌价值形成的关键要素。房地产商品特性和政策约束,使房地产交易成本呈现“部分刚性”,从而加大了房地产品牌创建的难度。房地产企业应在经营规模、产权确认、信息供给和交易执行机制上作出努力,通过降低购房者的交易成本,方可有效创建房地产品牌。     

The Role of Relationships in Determining Foreign Entry Modes

A number of theories explain the competitiveness of international firms. However, the role of the relationship between the supplier and potential customers is often neglected. Thus, a framework is developed that combines resource-oriented arguments with recent insights gained from transaction cost theory. The framework does not only serve to further our understanding of international competitiveness but also explains under which circumstances certain modes of foreign market entry promise success.     

供给推动与现代物流业发展——一个简单模型与例证

物流业本质上属于中介行业范畴,通过构建的物流中介运营模型显示,物流企业规模越大,专业化水平越高,规模效应效果越明显,物流信息化水平越高,市场环境越规范,越利于现代物流业发展。通过政府主导的体制性改革,推动现代物流有效供给,以此拉动物流需求,最后达到供求均衡发展,是现代物流业发展的一条可行路径。通过对广东佛山家电、陶瓷业208家生产性企业和68家物流企业的调查及对佛山现代物流产业演进进行实证分析,得出的结论与物流中介运营模型结论基本一致。