The influence of restaurant co-workers’ perceived warmth and competence on employees’ turnover intentions: The mediating role of job attitudes

The current study examines the influence of co-workers’ perceived warmth and competence on employees’ job satisfaction, organizational commitment, and turnover intentions in a casual dining restaurant setting. The warmth and competence dimensions represent two fundamental social dimensions that people often use to evaluate other individuals or groups. The current findings determined that co-workers’ perceived warmth and competence had significant effects on employees’ job satisfaction, which in turn improved their organizational commitment.Furthermore, job satisfaction and organizational commitment mediated the relationships between co-workers’ perceived warmth and competence and employees’ turnover intentions. Theoretical and managerial implications are discussed.     

品牌拟人形象性别一致性和品牌态度关系研究：品牌热情与能力类型的调节作用

三个实验检验了品牌拟人形象性别与目标消费者性别一致性的积极效应以及品牌热情能力定位对其的调节作用。结果表明：出于社会认同动机，当性别刻板印象未被激活时，消费者对于拟人形象和自身性别一致的品牌态度更加积极。而当性别热情能力刻板印象被激活时，性别一致性的积极效应被品牌热情能力定位调节。具体而言，对于男性消费者，相对于能力型品牌，热情型品牌由于和男性高能力低热情刻板印象不同，男性消费者对男性拟人形象的社会认同降低，品牌拟人形象与消费者性别一致性对社会认同和品牌态度的积极效应消失；而对于女性消费者，与传统刻板印象相反的高能力低热情的女性拟人形象并未对她们的社会认同及品牌态度产生负面影响。     

保暖内衣的保暖性探究

为了探究与保暖内衣保暖性能相关的影响因素,本文从市场上选取典型保暖内衣面料,对其厚度、密度以及保暖率和透湿透气性等影响保暖性的相关指标进行实验和研究。分析了厚度、密度、组织结构等对面料保暖、透湿、透气的影响,以及厚度、透湿、透气与保暖性的关系,得出当面料厚度在1.84mm左右时,其保暖性能和轻薄性能较佳,透气率在550.3mm/s左右时,其透气舒适性能为优等的结论,为保暖内衣企业的产品选材和开发提供理论依据。     

An empathy lens into peer service providers: Personal versus commercial hosts

The focus of the peer-to-peer in tourism (Airbnb) has shifted recently from personal peer providers (i.e., individuals that rent a room) to commercial peer providers (i.e., companies that manage several Airbnb lodgings). While prior research encourages peer service providers (Airbnb hosts) to focus on social interactions, there is scant research on how consumers respond to the social dimension across the two peer provider types (personal vs. commercial provider). Two experimental studies (N = 600) reveal that consumers exhibit higher loyalty towards personal (vs. commercial) providers when they focus on communal norms, and this effect is driven via empathy. Study 2 examines the moderating effect of perceived warmth and demonstrates that low perceived warmth has a detrimental effect on loyalty among personal (vs. commercial) peer providers.     

印美关系的演变及其对中国的影响

回顾印美关系的演变轨迹,分析印美关系升温的原因,既有美方的因素,也有印方的因素。印美关系升温对中国是一个潜在的制衡力量;印美相互借重,但不会因此削弱或舍弃与中国的关系;印度外交独立未必按美国的意图办事;印度在向美国等大国靠拢时进一步改善与中国的关系。对印美关系升温后的中国对印政策,提出如下建议：加强沟通了解,增进战略互信;加强经贸合作,奠定物质基础;平等协商互谅互让,妥善处理边界问题;透视印美关系实质,保持警觉,立足防御。     

双面经编织物保暖性能测试与研究

通过改变前后梳栉和中间梳栉的组织结构,在双针床经编机上用3把梳栉编织了8种双面经编织物,对织物的保暖性能进行了测试,分析了组织结构的变化对织物保暖性的影响。     

创建新时期“教工之家”,构建和谐校园

按照:家有组织、家有民主、家有创新、家有活动、家有温暖,围绕中心服务大局开展创建新时期"教工之家"活动,是增加基层工会活力,提高基层工会工作整体水平的有效形式,对于协调劳资关系,调动教职工积极性,推动教育改革和发展具有重要作用。     

Processing Difficulty Increases Perceived Competence of Brand Acronyms

Unlike previous work that shows that processing fluency leads to positive evaluations, the present research demonstrates that processing difficulty can lead to positive inferences of a brand. In three experiments, we show that when a brand acronym is difficult to pronounce, it is evaluated favourably with respect to competence relative to warmth. In contrast, easy‐to‐pronounce acronyms are perceived as similarly warm and competent. We find that individuals perceive a difficult‐to‐pronounce acronym to be more psychologically distant than an easy‐to‐pronounce one. Furthermore, they perceive competence as a more fitting characteristic of a distant brand than warmth is. We find that this relative fit of competence over warmth results in higher competence evaluations. Theoretical and applied contributions of the findings are discussed. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth,psychological ownership,and self-brand congruity

As consumers become more conscious of the deteriorating state of the environment, organizations too are beginning to demonstrate their sustainable commitments in ‘green’ branding through anthropomorphism. Extant literature has not been able to holistically cover this phenomenon, especially in terms of its importance in facilitating repurchase intention. Based on this lacuna, we explore how green anthropomorphic branding can influence consumers' brand warmth and psychological ownership, which in turn, could lead to repurchase intention. We explore the impact of ‘green self-congruity’ and its influence on this relationship. By illustrating the significance of constructs such as green brand anthropomorphism, psychological ownership, brand warmth, and self-congruity in facilitating repurchase intention. We apply the notion of self-congruity and enhance the literature on green anthropomorphic brands. This research provides guidelines to brand managers of green retail, to design strategies that focus on green anthropomorphic branding, facilitating consumers' repurchase intention.     

Building a human brand: Brand anthropomorphism unravelled

Brand anthropomorphism has been found to enhance the ability of consumers to recognize the inherent value of brands. However, there is limited knowledge among practitioners on how to build a brand with humanlike characteristics. After a literature review of brand anthropomorphism in general and the theory of warmth and competence in particular, we present the Human Brand Model of how to build a brand that is perceived to be human. There are four steps in this process; the first three indicate the brand inputs and the last indicates the results of those inputs. This model guides brand managers on how to make their brand more human. The use of this model should result in the organization having an excellent brand reputation; stronger, more meaningful relationships with its customers; and improved brand loyalty.