Adoption of improved irrigation and drainage reduction technologies under limiting environmental conditions

Modern irrigation technologies have been suggested as a means of conserving scarce water and reducing environmental pollution caused by irrigated agriculture. This paper applies an economic model of technology selection that provides a general framework to analyzing adoption of irrigation technologies under various environmental conditions. Data from the San Joaquin Valley of California is used to verify the theoretical relationships. Results suggest key variables to be considered by policy makers concerned with adoption of modern irrigation technologies. Among these variables are crop prices, water technology costs, farm organization characteristics, and the environmental conditions of the farm or the field. Policy implications were discussed and analyzed.This research was conducted while the first author was a visiting scholar with the Dept. of Agricultural Economics, University of California, Davis, and USDA-ERS, USA.     

Technological adoption and use after mass market displacement: The case of the LP record

This paper investigates the reasons why some technologies, defying general expectations and the established models of technological change, may not disappear from the market after having been displaced from their once-dominant status. Our point of departure is that the established models of technological change are not suitable to explain this as they predominantly focus on technological dominance, giving attention to the technologies that display highest performance levels and gain greatest market share. And yet, technological landscapes are rife with technological designs that do not fulfil these conditions. Using the LP record as an empirical case, we propose that the central mechanism at play in the continuing market presence of once-dominant technologies is the recasting of their technological features from the functional-utilitarian to the aesthetic realm, with an additional element concerning communal interaction among users. The findings that emerge from our quantitative textual analysis of over 200,000 posts on a prominent online LP-related discussion forum (between 2002 and 2010) also suggest that the post-dominance technology adopters and users appear to share many key characteristics with the earliest adopters of new technologies, rather than with late-stage adopters which precede them.     

Drivers of adoption of agroecological practices for winegrowers and influence from policies in the province of Trento,Italy

Many agricultural practices are negatively impacting the environment and threatening the ecological foundations of the global food system. Therefore, agroecological practices are being proposed as viable and desirable alternatives. Biophysical, economic, social, and political factors, matched with farmers’ psychological attributes, may all be governing the choice of agricultural practices. Public policies can play a significant role as they can stimulate the adoption of innovative farming practices. The main objective of this research was the evaluation of farmers’ motivations for the adoption of agroecological practices in the viticulture sector in the province of Trento, Italy. A specific focus was laid on the influences from the European Common Agricultural Policy (CAP) measures. For the evaluation of farmers’ perceptions of their systems of practices, the Cognitive Mapping Approach for Analysing Actors’ Systems Of Practices (CMASOP) was applied. Based on information collected during in-depth interviews, Individual and Social Cognitive Maps were generated, representing the most frequently adopted agroecological practices and the major drivers of adoption of such practices, as mentioned by farmers. Drivers of adoption were categorized according to the self-determination theory of human motivations. Farmers reported that adoption of agroecological practices was mainly driven by existence of site-specific pedoclimatic conditions, followed with decreasing importance by requirements from wineries, availability of material, appreciation for aesthetics, health concerns, influence from irrigation consortia, and legal requirements, among which a local legislation for integrated pest management based on a CAP measure. Overall, results show that farmers reported to adopt agroecological practices mainly because of autonomous choices rather than coercion. Therefore, wineries and local policy-makers might incentivize the adoption of agroecological practices by promoting autonomy-supportive policies that foster farmers’ identified and intrinsic motivations.     

Razor-and-Blades pricing revisited

From razors and blades to printers and ink cartridges to smartphones and monthly usage charges to media devices and content, razor-and-blades pricing is commonplace. The argument for such a business model is compelling: entice consumers to adopt with a low initial price for the ‘razor,’ build up an installed base, and more than make up for the initial subsidy by charging a high price for replacement ‘blades.’ The problem is, many consumer enticement, customer lock-in, and competitive lock-out mechanisms look less and less tenable given modern-day developments such as the Internet, Google searches, social media, the hacker revolution, the ‘maker movement,’ rapidly improving technology, leaky supply chains, and global markets. This article characterizes the what, why, and how of razor-and-blades pricing; then examines the present-day tenability of such a pricing practice; and concludes with an impetus and a call for innovation—innovation in, perhaps, the pricing of and the purchasing arrangement for the initial razor; the value proposition from the razor and the razor-and-blades system; the architecture of the razor-and-blades system; and the delivery, especially in terms of customer experience, of value from the razor-and-blades system.     

Profiling mobile TV adopters in college student populations of Korea

By profiling demographic characteristics, perceived general adoption attributes, perceived value-based adoption attributes, motivational needs, mass media use, and content interest, this exploratory study examines the nature of four categories of mobile TV adopters — current, potential, continuous non-, and discontinuous user groups. Despite the limited sample size (N = 214), there are some meaningful findings. First of all, the non-adoption rate of mobile TV of the continuous non-, and discontinuous user groups is higher than the adoption rate of the current and potential user groups. Less than half of the respondents (N = 34) who had used TV on a mobile device were unwilling to use it again in the next twelve months, and almost half of those (N = 102) did not have the intention of using it within the coming year. The results suggest that the discontinuous group seems to have been dissatisfied with the actual mobile TV use when compared with their expectations and evaluations, while the potential user group is more likely to have high expectations and positive evaluations before the adoption and use of mobile TV. All user groups were unwilling to pay the fee, despite the current and potential user groups perceiving the exceptional values. No differences were found in the personality trait of innovativeness and mass media use behaviors among the four groups.     

企业突破性技术持续采用意愿的驱动机制研究

整合组织动机和期望确认理论,从购买动机视角探讨企业突破性技术持续采用意愿的驱动机制。将购买动机分为效率动机、规范趋同动机和模仿趋同动机,阐述购买动机对突破性技术持续采用意愿影响的微观机理。以198家购买过云计算技术的企业为研究样本,实证检验购买动机与突破性技术持续采用意愿间的关系,并检验满意和认知锁定的中介效应。结果表明：购买动机正向影响突破性技术持续采用意愿,满意和认知锁定在购买动机与突破性技术持续采用意愿之间起中介作用,各购买动机的中介作用路径呈现差异化。其中,效率动机的作用路径被满意和认知锁定部分中介,模仿趋同动机的作用路径被满意部分中介,规范趋同动机的作用路径被认知锁定部分中介。研究结论打开了企业突破性技术持续采用意愿的“黑箱”,对于企业深入理解突破性技术持续采用意愿的驱动机制,促进突破性技术在持续采用过程中发挥真正价值具有重要借鉴意义。     

Land Tenure and the Adoption of Conservation Practices

We use a logit adoption model with data on 941 U.S. corn producers from the 1996 Agricultural Resource Management Study to analyze the influence of land tenure on the adoption of conservation practices. We extend previous analyses by distinguishing renters according to lease type and by distinguishing practices according to the timing of costs and returns. We find that cash-renters are less likely than owner-operators to use conservation tillage, but share-renters are not. Both cash-renters and share-renters are less likely than owner-operators to adopt practices that provide benefits only over the longer term (grassed waterways, stripcropping, and contour farming).     

参与电商会促进猕猴桃种植户绿色生产技术采纳吗?——基于倾向得分匹配的反事实估计

本文利用陕西、四川两省686户猕猴桃种植户的调查数据,在采用变异系数法度量猕猴桃种植户绿色生产技术采纳程度的基础上,利用倾向得分匹配法构建反事实框架,实证分析参与电商对猕猴桃种植户绿色生产技术采纳的影响效应。结果表明:猕猴桃种植户绿色生产子技术的重要性依次为测土配方施肥技术、物理防治技术、套袋技术、无公害农药使用技术、有机肥施用技术;在控制样本选择偏差后,参与电商对猕猴桃种植户绿色生产技术采纳有显著的正向影响;参与电商对不同资本禀赋的猕猴桃种植户绿色生产技术采纳的促进效应存在差异;参与电商通过提升产品价格预期、提升经济收益水平、提升信息获取能力、追求正向社会评价四条路径来影响猕猴桃种植户的绿色生产技术采纳。     

Improving the speed of adoption of agricultural technologies and farm performance through farmer groups: evidence from the Great Lakes region of Africa

The article examines the effect of membership in farmer groups (MFG) on adoption lag of agricultural technologies and farm performance in Burundi, the Democratic Republic of Congo and Rwanda. We use duration and stochastic production frontier models on farm household data. We find that the longer the duration of MFG, the shorter the adoption lag and much more so if combined with extension service delivery. Farmer groups function as an important mechanism for improving farm productivity through reduced technical inefficiency in input use. We discuss policy implications under which farmer groups are a useful channel to reduce adoption lag, and the means through which improved farm performance can be achieved.     

Forecasting the Adoption of GM Oilseed Rape: Evidence from a Discrete Choice Experiment in Germany

This paper explores farmers’ willingness to adopt genetically modified (GM) oilseed rape prior to its commercial release and estimates the ‘demand’ for the new technology. The analysis is based upon choice experiments with 202 German arable farmers. A multinomial probit estimation reveals that GM attributes such as gross margin, expected liability from cross pollination, or flexibility in returning to conventional oilseed rape significantly affect the likelihood of adoption. Neighbouring farmers’ attitudes towards GM cropping and a number of farmer and farm characteristics were also found to be significant determinants of prospective adoption. Demand simulations suggest that adoption rates are very sensitive to the profit difference between GM and non‐GM rape varieties. A monopolistic seed price would substantially reduce demand for the new technology. A monopolistic seed supplier would reap between 45% and 80% of the GM rent, and the deadweight loss of the monopoly would range between 15% and 30% of that rent. The remaining rent for farmers may be too small to outweigh possible producer price discounts resulting from the costs of segregating GM and non‐GM oilseed rape along the supply chain.