Technology before engineering: How James Bond films mediate between fiction and reality in the portrayal of innovation

Imaginary technical devices and machinery portrayed in the James Bond films are known to have inspired real innovation activities. This paper investigates the dynamics of cultural entrepreneurship behind this phenomenon. It presents a hermeneutic analysis of the James Bond film series which identifies various patterns in the portrayal of technology which create labels and vocabularies for innovation activities and cognitive legitimacy for their implementation. These patterns have little in common with systematic approaches known from industrial research and development. They are instead related to general strategies of sense-making among users, which neglect practical issues in engineering. Drawing on Suvin's concept of the novum, the paper describes this as a transformational approach to innovation, which is less interested in the actual characteristics of a new artefact, but rather its function as an enabler for change.     

Women “in motion”: the kinaesthetic viewing experience in Chinese viral advertising films

ABSTRACT

Visual imagery provides aesthetic experiences for viewers, and viral advertising films address viewers’ experience of movement which has not been analysed. Developing visual analyses, this study uses phenomenological approaches and the concept of kinaesthetic empathy, defined as the ability of viewers to react to movements, also in film. It considers Chinese Wei movies (“microfilms” or viral advertising films) with reference to examples by Audi and Swarovski as representatives of China's post-socialist marketing culture. Women in these films are presented as “in motion,” yet still are often delimited by traditional gender stereotypes. These films are potentially ambivalent ideological carriers that encourage women to reinvent themselves through consumption within traditional gender roles but may also suggest the pursuit of different experiences as movement is abstract, transitory and cannot be commodified.     

齿轮副侧隙的确定

目前齿轮副侧隙的计算仍使用材料平均热膨胀系数的方法,造成较大误差。本文根据计算所得齿厚偏差来确定侧隙的最大值及最小值。齿轮副侧隙的大小与齿轮齿厚减薄量有着密切的关系,齿厚上偏差,即齿厚的最小减薄量可以根据齿轮副所需要的最小侧隙通过计算确定,齿厚下偏差则按齿轮精度等级和加工齿轮时的径向进刀公差和几何偏差确定。齿轮精度等级和齿厚极限偏差确定后,齿轮副的最大侧隙就自然形成。     

基于归化和异化理论角度上的电影字幕翻译——以《功夫熊猫》电影为例

本文以《功夫熊猫》电影为例,对英汉翻译中的归化与异化进行了讨论,从译者主体性和文化因素角度分析了归化和异化策略在影片字幕中的应用。     

滇东南岩溶区土壤厚度与植被生长的关系研究

受喀斯特特殊地质环境的影响,滇东南岩溶区的生态环境相对脆弱,这些地区土壤先天总量不足,土被分布不连续,水土流失后常常会出现土地石漠化。本文通过对滇东南岩溶山地地区不同条件(包括地形、海拔高度和植被情况)下土壤厚度和植被覆盖度等植物生长状况的调查,分析了该地区植被类型、覆盖度与土壤厚度的关系。     

水稻叶厚对SPAD值与叶绿素含量相关性的影响研究

为了了解水稻叶片厚度对SPAD(土壤、作物分析仪器开发)值与叶绿素含量相关性的影响,通过研制厚度补偿式叶绿素仪和测定不同生育时期各20株水稻的叶片厚度、SPAD值和叶绿素含量,并分析水稻叶片经过厚度补偿前后SPAD值与叶绿素含量的相关性.结果表明:水稻叶片SPAD值在厚度补偿前后均与叶绿素含量呈显著相关,厚度补偿后的SPAD值与叶绿素含量的相关系数及显著性均得到提高,经过厚度补偿可以一定程度的消除叶片厚度差异带来的影响,且更能准确反映水稻不同生育时期叶绿素含量的变化趋势.     

荣地水电站增机扩容工程压力钢管的结构设计

荣地水电站增机扩容工程原发电引水系统主要为总长为2663 m的隧洞，由于隧洞竖井至原钢衬段前的钢筋混凝土衬砌施工质量较差，达不到结构安全运行的要求，因此需对原发电引水系统进行加固处理，经方案比选后，采用竖井段进行埋管回填混凝土加固+下平洞内铺设明钢管的方式进行加固处理，并相应对钢管进行结构设计。     

齿顶圆偏差对齿厚测量的影响及修正

本文通过对齿顶圆偏差所引起的齿厚测量误差的分析,制订了一个测量齿厚的修正值数表,从而大大简化了齿厚的测量。     

铜厚膜环行器的研制

采用新型的在大气气氛中烧结的铜厚膜多层导电浆料,应用厚膜混合技术制作了2。2GHz和2.8GHz的环行器。其性能指标可与同类型采用薄膜贵金属制作的环行器相媲美,且工艺简单,成本低及生产周期短。     

武汉市中心城区创意产业企业空间分布特征

通过对武汉市中心城区创意产业进行分类,调研整理武汉市中心城区现有创意企业的基本情况,利用Arc GIS10建立武汉市中心城区创意产业7大类创意企业的空间数据库,运用栅格法分别计算绘制武汉市中心城区各类创意产业企业空间分布机构密度图,并进行空间分布特征分析,揭示武汉市中心城区创意产业企业空间分布规律和各类型创意企业的空间分异特征。研究发现:1武汉市中心城区创意产业企业在中心城区商圈附近高密度面状集聚;2沿河与沿交通干线次密度带状扩散;3高校与高科技园区周边地区低密度点状蔓延;4各类型创意企业中心城区的空间格局呈现出一定的差异,表现为三种形态、三种密度和三种不同的发展阶段。最后,总结武汉市创意产业企业的空间分布特征,提出武汉市创意产业可持续发展的优化策略。