TM1：5万卫片在内蒙古科右前旗耕地变更调查中的应用

介绍了ＴＭ１：１万卫片在内蒙古科右前旗耕地更调查中的应用，分析了耕地变更情况及变更趋势。     

It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

The increasing number of active Internet users has encouraged companies to compete to design the most efficient online ads for their target audience. While some companies build their ads based on the functional and instrumental benefits of their advertised products (i.e., utilitarian banners), others emphasize the experiential, personal, and emotional advantages of purchasing their product (i.e., hedonic banners). This is the first study to use neuroimaging to address the debate in the literature regarding the processing and effectiveness of these types of messages. By means of functional Magnetic Resonance Imaging (fMRI), we explored the neural mechanisms by which an individual consumer trait, namely consumer impulsiveness, influences the evaluation of hedonic and utilitarian banners. The neural results revealed that more impulsive consumers exhibit a higher level of activation in brain regions linked to reward, trust, emotion, as well as a reduction of activity in self-control brain networks, when viewing hedonic banners. Consumers reporting lower levels of impulsiveness (i.e., prudent users), in turn, exhibited stronger activation in brain regions associated with self-control and cognition when evaluating utilitarian banners. Consequently, on the basis of an objective and neuropsychological approach, these results can be used to inform companies about the type of online advertising they should use based on the characteristics of their target audience.     

内蒙古正蓝旗旅游业发展基础与发展对策

由于自然和人为原因,内蒙古的自然生态环境遭到了严重破坏,超载放牧、盲目开垦、滥砍滥挖等不合理的经济活动,使地表沙化、植被退化、土地盐碱化、水土流失,荒漠化现象已经成为制约该地区社会经济发展的重要限制因素,也对京、津及周边地区的生态环境构成了严重威胁。实施西部大开发是我国进入21世纪的宏伟战略,也是内蒙古地区实现社会、经济、生态环境可持续发展的必由之路。依托内蒙古的草原、沙地(沙漠)、森林、水域等独特的自然景观和民族风情大力发展旅游业,是实现产业结构调整、促进地区经济发展和提高人民生活水平的重要途径。文章以内蒙古锡林郭勒盟正蓝旗为例,从该地区的自然、社会、经济背景出发,论述旅游业发展的基础,并提出该旗旅游业发展的宏观对策。     

TM1∶5万卫片在内蒙古科右前旗耕地变更调查中的应用

介绍了TM1∶5万卫片在内蒙古科右前旗耕地变更调查中的应用、分析了耕地变更情况及变更趋势。     

基于退耕还林还草背景的奈曼旗生态环境质量评价

采用《生态环境状况评价技术规范（试行）》（HJ/T 192-2006）规定的生态环境状况评价的指标体系和计算方法,对奈曼旗2000年、2005年实施退耕还林还草工程初期及5年后的生态环境质量进行定量分析和评价;结果表明,奈曼旗2000年、2005年生态环境质量指数分别为33.94、36.93,根据生态环境状况变化度分级表,分别属于＂较差＂＂一般＂;奈曼旗生态环境质量指数的变化幅度为8.8%,实施退耕还林还草工程5年后,生态环境质量明显提高。     

An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites

Effective online disclosure presentation is an important feature in banner advertising worldwide. The U.S. Federal Trade Commission (FTC) is viewed as the leader in providing guidance for making disclosures clear and conspicuous. This study examines the extent to which banner ads in the top 100 web sites in three countries with a shared language and intertwining legal and self-regulatory systems—the United States, United Kingdom, and Singapore—adhere to FTC guidance. The lack of systematic differences across countries suggests the need for disclosure research from a global perspective that takes cultural and linguistic differences into account.     

国税收入与经济税源状况分析

本文以内蒙古自治区阿拉善盟额济纳旗作为样本,通过归纳整理额济纳旗国税收入和全旗经济发展特点,全面分析国税收入与经济发展的联系,探寻全旗经济税源建设中存在的矛盾和问题,提出经济税收持续健康发展的相关建议,找到国税税收与经济发展的一般规律.     

清代归化城土默特两翼旗权削弱问题研究

自清代始,蒙古族主导土默川的时代戛然而止,且由于历史与民族记忆、四方交绥的临界性格、宜农宜牧的自然秉赋,被建制为与蒙古地方其他蒙古盟旗迥异的内属旗,贯彻清廷直接管辖与对蒙古官员从上而下削权并行政策,彻底瓦解当地蒙民传统政治权势,最终把土默特两翼变为清廷直辖的特别地方政区。     

A grounded theory of World Wide Web search behaviour

The behaviours and underlying motivations of consumers and business people surfing the World Wide Web (WWW) are presently not well understood. Furthermore, until now no empirical studies have offered any scientifically sound guidance to marketing communication strategists as to using this interactive medium. Therefore, the authors have conducted an exploratory multiple-case study of this interactive behaviour and its underlying motivations. Consumers and business people were observed unobtrusively while navigating the WWW. During a retrospective in-depth interview, the underlying motivations were probed and the respondent was confronted with video images of his/her own navigation behaviour. The analysis and interpretation of these two sources of data resulted in the development of a grounded theory of search and surf behaviour on the WWW by linking the behaviour and motivations with the visited websites. The following five behavioural search scenarios were discovered from the data: exploratory surfing, window surfing, evolved surfing, bounded navigation and targeted navigation. Marketing guidelines are outlined allowing the marketing communication strategist to enhance the effectiveness of the company's website.     

对内蒙古四子王旗发展畜牧业经济的几点思考及建议

四子王旗是一个以蒙古族为主体,汉族占多数,畜牧业为主的边境少数民族牧业旗,畜牧业经济在其社会经济发展中起着至关重要的作用。本文从概括其畜牧业经济发展现状和存在的主要问题入手,从自然环境状况、生产经营模式、政府职能发挥等方面分析其发展中存在的主要阻碍,并具有针对性地提出相关建议,比较全面地概述了该地区畜牧业经济发展的基本情况。