Influence of interpretation on conservation intentions of whale tourists

The concept of interpretation denotes on-site education while people engage in a guided nature-based activity. The literature suggests that interpretation influences conservation intentions but does not reveal whether the effect is constituted by interpretation or by other aspects of the guided activity. This study examined the effect of interpretation on conservation intentions on top of a wildlife viewing tour without interpretation, and differentiated among interpretation contents. In a field experiment among whale watchers, four interpretation conditions were implemented: (1) no interpretation (control group), (2) knowledge content, (3) responsibility content, and (4) emotion content. Whale conservation intentions were measured before and after the whale watching experience. The results indicate that interpretation has an effect on whale conservation intentions. The effect of emotion interpretation was larger than were the effects of knowledge interpretation and responsibility interpretation. Incorporating emotional messages, then, could contribute to successful interpretation in terms of promoting conservation among tourists.     

Wildlife viewing: The impact of money-back guarantees

Wildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue from the tour with a 90% chance was about 20 times larger than that with a 10% chance. This indicates that conserving wildlife to maintain the sighting probability raises tour benefits, creating a win-win situation by balancing conservation and tourism development.     

Can domestication of wildlife lead to conservation? The economics of tiger farming in China

Tigers are a threatened species that might soon disappear in the wild. Not only are tigers threatened by deteriorating and declining habitat, but poachers continue to kill tigers for traditional medicine, decoration pieces and so on. Although international trade in tiger products has been banned since 1987 and domestic trade within China since 1993, tigers continue to be poached and Chinese entrepreneurs have established tiger farms in anticipation of their demise. While China desires to permit sale of tiger products from captive-bred tigers, this is opposed on the grounds that it likely encourages illegal killing. Instead, wildlife conservationists lobby for more spending on anti-poaching and trade-ban enforcement. In this study, a mathematical bioeconomic model is used to investigate the issue. Simulation results indicate that, unless range states are characterized by institutions (rule of law and low corruption) similar to those found in the richest countries, reliance on enforcement alone is insufficient to guarantee survival of wild tigers. Likewise, even though conservation payments could protect wild tigers, the inability to enforce contracts militates against this. Our model indicates that wild tigers can be protected by permitting sale of products from tiger farms, although this likely requires the granting of an exclusive license to sellers. Finally, it is possible to tradeoff enforcement effort and sale of products from captive-bred animals, but such tradeoffs are worsened by deteriorating tiger habitat.     

Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural equation modelling

Wildlife tourism experiences have the potential to positively impact tourists’ awareness, appreciation and actions in relation to the specific wildlife they encounter and the environment in general. This paper investigates the extent of such impact across multiple sites, and uses Structural Equation Modelling to identify factors that best predict positive long-term learning and environmental behaviour change outcomes. Three sets of variables were measured – visitors’ entering attributes (including pre-visit environmental orientation and motivation for the visit), salient aspects of the experience, and short- and long-term learning and environmental behaviour change outcomes. Although attributes such as pre-visit commitment and motivation to learn were among the best predictors of the long-term impact of the experience, there was evidence that aspects of the experience were also important. In particular, reflective engagement which involved cognitive and affective processing of the experience was found to be associated with short- and long-term environmental learning outcomes. The implications for wildlife tourism managers are discussed.     

Are Chinese nationals’ attitudes to wildlife tourist attractions different from those of other nationalities?

Many wildlife tourist attractions (WTAs) have negative impacts on animal welfare and species conservation. In the absence of regulation, raising standards requires tourists to create market pressure by choosing to attend WTAs with benefits for wildlife. We surveyed respondents from five countries – China, Australia, Canada, UK, and USA – to quantify how attitudes to captive animals, and towards WTAs’ outputs and standards, may vary with nationality. Our aim was to provide a firm basis for behaviour change interventions to alter current patterns of tourist consumption of WTAs. All respondents agreed on the importance of conservation and animal welfare, but Chinese respondents were twice as likely to believe that WTAs would not be allowed to exist if they were bad for animals, and that WTAs’ promotional materials were reliable indicators of welfare and conservation standards. These findings indicate Chinese respondents had fundamentally similar attitudes to those from the other countries, but differed in how those attitudes were likely to be applied. Chinese tourists may experience more barriers to aligning their actions with their values with respect to WTAs. Removing these barriers may require information campaigns to highlight the lack of regulation, and the unreliability of some WTAs’ promotional materials and tourists’ reviews.     

Unethical use of wildlife in tourism: what's the problem,who is responsible,and what can be done?

Wildlife tourism is a huge global market, the revenue from which can promote local livelihoods and tourist education, enact conservation, and improve animal welfare. Such benefits arise if wildlife tourist attractions (WTAs) prioritise ethical deliverables above financial profit, but recent work has shown that the majority of WTAs have substantial negative animal welfare and conservation impacts. In the absence of global regulatory authorities, tourist revenue has become the ultimate arbiter of what constitutes acceptable use of animals in WTAs. Tourists, however, are not adequate assessors of WTAs’ animal welfare and conservation impacts: they lack the specialist knowledge required and are subject to a number of psychological biases that obscure the ethical dimensions of decisions to attend particular WTAs. This inadequacy is evidenced, and compounded, by overwhelmingly positive reviews on TripAdvisor (the industry-leading review site), even for WTAs with objectively poor ethical standards. Our suggested solution is to empower tourists by presenting unequivocal assessments of WTAs' animal welfare and conservation impacts, hosted in the fora that tourists already use to make their travel decisions. We would thereby promote a subjective norm that tourists should consider and limit their individual negative impacts when choosing which WTAs to visit.     

Predicting Hunting Intentions and Behavior: An Application of the Theory of Planned Behavior

Using a mail survey ( n = 395) of outdoor recreationists, the theory of planned behavior (Ajzen, 1991) was applied to the prediction and explanation of hunting. In a series of hierarchical regression analyses, it was found that hunting intentions, but not perceptions of behavioral control, contributed to the prediction of self-reported hunting frequency. Hunting intentions, in turn, were strongly influenced by attitudes, subjective norms, and perceptions of behavioral control, and these predictors correlated highly with theoretically derived sets of underlying beliefs. Broad values related to wildlife and to life in general correlated weakly with hunting behavior, and their effects were largely mediated by the components of the theory of planned behavior.     

Property price effects of a national wildlife refuge: Great Meadows National Wildlife Refuge in Massachusetts

The amenity value of proximity to a National Wildlife Refuge (NWR) in central Middlesex County, Massachusetts is estimated and compared to the values of proximity to five other open space types, including agricultural land, cemeteries, conservation land, golf courses, and sport/recreation parks. A hedonic model is used to explore the relationships among residential property values and proximity to these distinct types of open space. Open space characteristics in the empirical model include measures of continuous distance from each property to the nearest open space of each type and an index describing the diversity of open space types within neighborhoods of 100 and 1000 meters around a home. Results reveal that a property located 100 meters closer to the NWR than a neighboring property has a price premium of $984. Further, proximity to the NWR is valued more than proximity to agricultural land, cemeteries, and conservation land. No significant differences are found among the values of proximity to the NWR, golf courses, and sport/recreation parks.     

Reducing risky interactions between tourists and free-ranging dolphins (Tursiops sp.) in an artificial feeding program at Monkey Mia, Western Australia

We studied interactions between tourists and free-ranging bottlenose dolphins in an artificial feeding program at Monkey Mia, Australia. We used logistic regression to identify factors that contributed to the incidence of “risky” (potentially injurious) interactions between tourists and dolphins. Rates of dolphin-to-tourist risky interactions were heightened with longer waiting times before dolphins were fed. We documented differences among provisioned dolphins in their proclivity to engage in risky interactions; however, it was more likely for risky interactions to be initiated by tourists. Our findings suggest several readily implemented management strategies to reduce incidence of risky interactions. Long-term monitoring of tourism based on artificial feeding is essential to identify and rectify detrimental effects of provisioning on dolphins, to ensure the safety and welfare of dolphins and tourists, and to promote sustainability of this potentially harmful tourist activity.