A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Financial integration and the price of world covariance risk: Large- vs. small-cap stocks

We investigate whether recent country-level evidence of global pricing is particular to large-cap stocks. Specifically, we examine cross-country return correlations and conduct asset pricing tests on three size-based stock portfolios for nine developed countries over the period from 1980 to 2004. We find that large-cap stocks realize significant comovements across countries, whereas small-cap stocks realize smaller average correlations (relative to both large-cap stocks and small-cap stocks across countries). More important, asset pricing tests suggest that while large-cap stocks are priced globally, global pricing is rejected for most small-cap stocks. Finally, the evidence indicates that financial integration deepened in recent years primarily for large-cap stocks. Overall, the results suggest that the global pricing pertains chiefly to large-cap stocks.     

世界经济一体化与商业银行发展

随着各个国家经济联系范围不断扩大及各国对外经济准入政策的放宽 ,加之信息技术、网络技术的发展 ,使各国经济融入世界范围的经济一体化格局。国际资本流动速度加快、范围扩大和国际贸易的飞速发展 ,既是世界经济一体化的必然结果 ,也是促进世界经济一体化的重要因素。而这些相互关联的各个方面又同时对各国的银行业产生巨大的影响。本文通过分析当前世界经济一体化的格局、国际贸易的发展状况及国际资本流动趋势 ,研究在此基础上我国商业银行发展面临的机遇和挑战以及应对措施     

经济全球化新论

经济全球化是以各国对外经济关系发展为基础的生产力和生产关系的全球性发展,它既是当前国际经济和国际经济关系的综合体现,又是经济国际化和经济一体化的新特点、新阶段。经济全球化作为世界经济发展的大趋势,既能促进世界经济的更大发展,又能实现各国经济的共同发展。参入经济全球化并不是我国的目的,而是实现我国经济全球化的手段。我国只有实现了经济全球化,才能最大限度地促进经济发展,并为世界经济全球化做出应有的贡献。     

我国上市公司资本结构的评价模型

加入世贸组织 ,将对我国国有商业银行的银行业务、优质客户、人力资源和资产质量造成严重的冲击 ,为此 ,国有商业银行必须采取五个方面的对策 :增强银行实力、开展业务创新、提高服务质量、完善人力资源管理制度和加强资产质量管理。     

世界遗产与保护地管理模式比较研究

对保护地和世界遗产进行描述,对中国和国外的管理模式进行了分析,对科学维护和管理保护地和世界遗产提出了建议.     

国内外水资源承载力的研究综述

随着能源危机的出现,资源环境问题逐渐成为各国经济学家和环境学家特别关注的问题.近年来,水资源短缺越来越成为各地经济发展的制约因素,面对这种情况,资源承载力概念的提出为资源与经济发展问题提供了一条新的研究途径.本文将国内外有关水资源承载力概念和量化方法的研究作一总体分析,结果表明:(1)国外对水资源承载力的研究较少,国内的研究大体可分为初始、发展、鼎盛和拓展四个阶段;(2)从横向比较来看,水资源承载力的研究在我国以近十年为盛.但研究多集中在资源学科领域和地理环境学科领域,角度大多是综合考虑多方面的影响因素,对一个地区的水资源承载力作出系统评价,并借助可持续发展的思想,应用已有的和创新的方法来解决水资源承载力的问题;(3)水资源承载力的研究在一定程度上是土地资源承载力研究的进步;(4)水资源承载力的研究较少考虑环境污染对水资源承载力以及整个社会系统的影响.在此基础上,本文最后对承载力在自然资源方面的研究作了小结和展望.     

Water accounting for the Orange River Basin: An economic perspective on managing a transboundary resource

The framework for water accounting is applied to an international river basin, the Orange River Basin, which is shared among Botswana, Namibia, Lesotho and South Africa. Each of the riparian states faces water constraints and relies increasingly on shared international water resources. The countries have adopted the principle of an economic approach to water management, once basin human needs are met, and all but Lesotho have constructed national water accounts to assist in water management. The water accounts for the Orange River Basin bring an economic perspective to water management at the regional level. The accounts include supply and use tables, which are used to compare the contribution to water supply from each riparian state to the amount used. The water accounts are then linked to economic data for each country to calculate water use and productivity by industry and country. There are considerable disparities in water productivity among the countries, which should be taken into account in future decisions about water allocation, pricing and infrastructure development.     

虚拟水及其在缓解区域水资源短缺中的应用研究

虚拟水是指生产商品和服务所需要的水资源数量。虚拟水战略是指贫水国家或地区通过贸易的方式从富水国家或地区购买水密集型农产品(粮食)来获得本地区水和粮食的安全。本文在综述前人对虚拟水研究的基础上,计算了2002年甘肃省及不同地区主要农产品虚拟水含量,并对甘肃省加强虚拟水贸易的战略进行了探讨。