The effect of place attachment of geographical indication agricultural products on repurchase intention

[Objective] This study aims to investigate how place attachment and the quality of experience affect consumers' intention to repurchase Geographical Indication (GI) agricultural products. [Methodology] Based on the special functional value and symbolic meaning of GI agricultural products, we constructed a five-dimensional model of place attachment for GI agricultural products consumers. Expanding on the original two-dimensional place attachment model, we introduced three connection concepts: nature, society, and emotion. We also combined this model with the quality of experience model and consumer purchase intention model to form a research model of repurchase intention for GI agricultural products. A questionnaire survey was used to collect data (n = 340), and a partial least squares structural equation model was used to test the empirical evidence. [Research results] (1) Place attachment to Geographical Indication agricultural products significantly affects the quality of experience. (2) Quality of experience significantly affects consumer trust and repurchase intention. (3) Consumer trust significantly affects repurchase intention. (4) There is a mediating effect of experience quality between place attachment and repurchase intention; there is a mediating effect of trust in the relationship between quality of experience and repurchase intention. (5) There is a chain mediating effect of “place attachment→quality of experience→consumer trust→repurchase intention” in the model.     

Micro-level product-market dynamics: Shared knowledge and its relationship to market development

This work draws on consumer and psychology research to explain sociocognitive aspects of product-market dynamics at a higher level of specificity than prior research. The authors extend the field’s understanding of market-shaping shared knowledge through a theory-informed discussion of how shared product knowledge comes to exist and how it changes as product markets develop. They define shared knowledge as the aspects of product representations that are common across the minds of market actors, making it possible for them to understand one another. The authors also discuss ways to track shared knowledge content that is expressed in market narratives. As the characteristics of shared knowledge are explained and linked to stages of product-market development, the authors develop a set of researchable propositions to guide future research. The theoretical arguments and propositions in this article complement extant marketing strategy research by integrating individual-level consumer theory with market evolution models. José Antonio Rosa (jose.rosa@case.edu; Ph.D., University of Michigan) is an assistant professor of marketing at Case Western Reserve University. His research interests include product markets as sociocognitive phenomena, embodied knowledge in consumer and managerial sensemaking, consumer illiteracy and coping, commitment and motivation among members of network marketing organizations, and buying group satisfaction. His research has been published in marketing and management publications, including theJournal of Marketing and theAcademy of Management Journal. Before entering academia, he worked in the automotive and information systems industries. Jelena Spanjol (jspanjol@tamu.edu; Ph.D., University of Illinois) is an assistant professor of marketing at Texas A&M University. Her research interests include product market dynamics, product portfolio management, innovation, sensemaking, and organizational and managerial cognition in marketing strategy. Her research has been published in marketing and management publications, including theJournal of Marketing and several book chapters. Before academia, she worked in the scientific software industry.     

出生缺陷地理风险因子的空间分析

出生缺陷是影响人口出生质量最重要的因素。大量研究表明,出生缺陷仅仅靠单纯的生物医学研究还不够,多学科的交叉研究是有效探讨出生缺陷病因和预防的唯一出路。利用北京大学人口环境健康组调查数据,分类了能够在地理空间上归属的出生缺陷风险因素,将这些因素存在的空间相关性进行了传统统计分析方法不适宜的风险因子与出生缺陷统计因果之间的研究。探讨了空间分析技术在出生缺陷的地理风险因子研究的一般步骤与关键技术,为出生缺陷研究提供了新的思路。     

善因营销中的消费者感知和反应研究

善因营销是企业履行社会责任的重要战略形式，因兼顾企业、消费者、非营利组织、社会等多方利益而广受关注。消费者对企业及其善因营销行为的感知和反应是善因营销战略能否成功的关键。但影响感知和反应的因素错综复杂，包含了资助时间、规模、事项类型、企业声誉及消费者个性等不同方面。不同的企业应该区别对待。     

区域发展中地理势能的初步研究

从区域发展的各个主要相关要素，初步探讨区域发展的地理势能。把地理区域作为一个系统，当一个区域相对于其它区域在地理位置、区际差异、区域结构和环境质量等方面，所显示出发展的综合优势即是该区域在这一系统中的地理势能。这种地理势能的大小受自然环境基础的深刻影响，并可随着不同的历史阶段、科学技术的发展而转化。一个地区的地理位置对比优势的态势为地理位置势能。地理位置和区位在自然条件上的势能促使其获得政策上的势能，并直接影响到产业结构的形成。地域间环境条件、生态功能、产业优势的潜在影响力为地理区际势能，如各种环境条件以及这些条件合理匹配的所谓地理地带性规律，决定了传统的农业生产。区际的差异还体现在区域发展的历史过程上，历史悠久的区域往往具有较高的地理区际势能。区域自然环境结构对于区域发展优势的影响力为区域结构势能。环境质量势能是环境质量对于区域发展优势的态势。生态环境脆弱、土地退化、自然灾害、环境污染等，大大减弱了区域环境质量势能。地理势能遵循能量守恒定律，势能转化的动力来源于自然与社会两方面。     

The contribution of implicit cognition to the Theory of Reasoned Action Model: a study of food preferences

Abstract

Attitudes are at the heart of the Theory of Reasoned Action (TRA), but problems in defining and measuring attitudes have contributed to typically low ability to predict behaviour. This article investigates the impact of potential disjuncture between evaluations that an individual externally verbalises (explicit attitudes), and evaluations that are internally held and may exist outside of conscious awareness (implicit attitudes), on the predictive ability of TRA. We study consumers’ attitudes towards eating healthy food and subsequent behaviour in a context of socially consensual behaviour. An Implicit Association Test (IAT) is used to measure implicit attitudes, and these scores are contrasted with self-reported explicit attitude scores. Ninety one participants took part in the study. We found, surprisingly, that implicit attitude has no significant effect on behavioural intention. However, a disjuncture between an individual’s implicit and explicit attitudes, reflecting internal psychological conflict, affected behaviour.     

Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation

Immersive virtual reality shopping environments may use a variety of locomotion techniques. Currently the most prominent are instant teleportation and motion-tracked walking. Motion-tracked walking more closely mimics natural shopping behaviour as it allows a shopper to physically walk through the virtual store; however, it requires a larger space and has design and cost implications. Instant teleportation is likely to be cheaper and to enable larger store formats; yet it is unknown whether the choice of instant teleportation results in different in-store behaviour by shoppers. Our research examines whether instant teleportation provides a feasible design alternative to motion-tracked walking by determining whether it does result in altered shopper behaviour. Using a split sample experiment in a purpose-built immersive VR convenience store, we compare shoppers’ emotional states (engagement, excitement and stress, measured through electroencephalography), purchase behaviour metrics, and store coverage (represented by heat maps) between motion-tracked walking and instant teleportation locomotion techniques. Results demonstrate that the absence of physical walking had no impact on emotional states or the investigated shopping outcomes. While instant teleportation led to some skipped shelf sections, there was no impact observed on the number of unplanned purchases. To the extent that the naturalism of immersive VR relies on proprioceptive engagement or embodied cognition, this appears to be adequately supported by upper body movements that do not require physical walking. These findings provide fresh insights for the design of Virtual Reality shopping environments for market research or future online-retailing platforms.     

试论强化我国地理标志的法律保护——以法国香槟酒行业委员会与商标评审委员会商标争议纠纷为引

随着经济的发展,人们越来越重视地理标志在市场竞争中的作用。各国均在法律层面对地理标志予以保护,并采用不同的立法模式。我国表现为结合运用《商标法》和《地理标志产品保护规定》来保护地理标志。但从实践来看,此种方式尚存在缺陷。在最新修订的《商标法》中也没有提出将地理标志区分于其他标志而给予针对性的规定。为了进一步发挥其在国际竞争中的经济价值,我国应当给予地理标志更大力度的保护。     

驻马店地名文化品牌的开发与利用

驻马店拥有丰富的地名人文资源,如何对其进行开发和利用一直是当地政府思考的重要问题。受地名与商品或服务结合情况的影响,驻马店在进行地名文化品牌的开发与利用时,应该根据不同地名人文资源的性质,规范地名人文资源的保护与开发工作。     

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249) was conducted to address this question. The results reveal a significant three-way interaction effect of display height, distance, and shopping motivation. Specifically, it is found that for those with a dominant hedonic shopping motivation, a mannequin displayed up high generates greater mental simulation than one displayed down low, but for those with a dominant utilitarian shopping motivation, a mannequin displayed high and close to consumers generates greater mental simulation than one displayed low and close to them. This study also reveals that mental simulation mediates the influence of the interaction effect of “display height x distance,” moderated by shopping motivation, on purchase intention. Important theoretical and practical implications for retail managers are discussed.