浅论策划的营销

营销促进了策划,策划自身也需要营销.科学的策划营销应从搜寻并争取策划项目到客情维护全过程进行规划、安排,并处理好策划过程所涉及到的相关关系.     

对提高夜大学教学质量的思考

普通高校夜大学应结合夜大学学生特点,从专业设置、培养目标、培养规格、课程设置、教学环节等方面进行改革,并通过选聘有实践能力的专业课教师、选订适合夜大学生的优秀教材、改进传统考试方法等措施,切实保证其实施.     

小学体育新课标目标统领下单元教学计划的研究

新的全日制义务教育《体育(1至6年级)课程标准,》对体育课提出了运动参与、运动技能、身体健康、心理健康和社会适应等五大领域的教学目标。文章通过实验,在对比中阐述了以新课程标准为教学目标,进行有针对性的教学设计和课堂实施,可使学生各方面的发展更符合新时期的要求的观点,并提出了单元教学计划设计的方法。     

Force and Influence in Content Analysis: The Production of New Social Knowledge

We examine the two traditions of content analysis: the first in which one substitutes words of a text with categories, and the second in which one looks for clusters of words that may refer to a theme. In the first tradition, preexisting dictionary categories give meaning to the words; in the second, meaning comes after the fact. Preexisting dictionary categories (the substitution model) are calibrated instruments applied within experimental designs that leave no space for doubt; meanwhile, the ability of the correlational model to conjure up complex themes from fragments of a text yields no unique solution. These differences have bearings on the production of new social knowledge. We expound on the epistemological foundations of the two traditions of interpretation and draw from them decision rules upon which one may rely for choosing among appropriate content-analytic tactics. Two reasons make this essay timely and critical: (1) the increasing variety of new content-analyticsoftware for particular purposes and (2) the almost exclusive focusing on software and technology at the expense of adjusting the choice of the software to the nature of the text. Two studies, one in historiometry, the other in autobiography, illustrate the liabilities and benefits of the two models of content analysis.     

Probability theory in fuzzy sample spaces

This paper tries to develop a neat and comprehensive probability theory for sample spaces where the events are fuzzy subsets of The investigations are focussed on the discussion how to equip those sample spaces with suitable -algebras and metrics. In the end we can point out a unified concept of random elements in the sample spaces under consideration which is linked with compatible metrics to express random errors. The result is supported by presenting a strong law of large numbers, a central limit theorem and a Glivenko-Cantelli theorem for these kinds of random elements, formulated simultaneously w.r.t. the selected metrics. As a by-product the line of reasoning, which is followed within the paper, enables us to generalize as well as to bring together already known results and concepts from literature.Acknowledgement. The author would like to thank the participants of the 23rd Linz Seminar on Fuzzy Set Theory for the intensive discussion of the paper. Especially he is indebted to Professors Diamond and Höhle whose remarks have helped to get deeper insights into the subject. Additionally, the author is grateful to one anonymous referee for careful reading and valuable proposals which have led to an improvement of the first draft.This paper was presented at the 23rd Linz Seminar on Fuzzy Set Theory, Linz, Austria, February 5–9, 2002.     

企业年金入市对我国资本市场的影响

本文主要论述了企业年金入市时我国资本市场的影响,包括:为资本市场的发展提供长期而稳定的资金来源、促进 资本市场的稳定以及整合各类金融机构。     

从隆福寺变迁看城市商圈规划

通过隆福寺从繁华到萧条以至今日的逐步向高端发展的变迁过程反映了其商圈规划的缺陷和问题,从中分析了城市发展中商圈规划的基本原则及其注意事项。     

强化企业集团财务预算管理

财务预算是行为计划的量化,能使管理者全盘考虑整个企业集团价值链之间的相互联系,保证企业各项目标的不断提高和优化,是体现企业业绩的一种好的管理模式。财务预算的全过程会促进管理者及全体员工面向未来,促进发展,有助于增强预见性,避免盲目行为,激励员工完成企业的目标。强化企业集团的财务预算管理,必须采取一系列对策措施,才能行之有效。     

论利用工程量清单来控制工程造价

由于我国开始实行工程量清单计价方法进行工程招投标,完善的工程量清单对控制工程造价具有重要影响,因此必须在工程设计阶段、施工招投标阶段做好工作,编制出准确、完整的建设项目工程量清单.     

人的能动性与受动性的辩证统一初探

人是能动性与受动性的辩证统一体:能动性之中有受动性,受动性之中有能动性。两者的辩证统一是通过人的实践来实现。任何夸大人的能动性而否定人的受动性,或者夸大人的受动性而否定人的能动性都是不科学的。