Validating a customer well-being index related to natural wildlife tourism

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.     

Preventing wildlife crime with a focus on orangutans: Applying social influence techniques to public education efforts

Orangutans are projected to become critically endangered or extinct this century if humans continue to destroy their habitat. Threats include legal and illegal clearcutting of rain forests to establish palm oil plantations, climate change, and transnational organized crime. This study examines how self-benefit and other benefit appeals, knowledge of threats, concern about habitat loss, and liking orangutans are associated with (a) intent to protect habitat due to licit threats and crimes against wildlife, and (b) seeking information to save habitat. Upon entry to a zoo, 251 (118 men, 128 women, and 5 unknown) persons viewed posters highlighting the benefits of habitat conservation to self or others and completed a survey. Concern, threat knowledge, liking, and self-benefit and other benefit appeals accounted for 28% of the variance associated with intent to take action to protect the habitat. Integrating social influence principles into zoo displays and addressing barriers that prevent conservation behavior are discussed. The ideas in this paper are relevant to many primates and endangered species.     

Consumer engagement behaviors in the online wildlife trade: Implications for conservationists

This study investigates consumer engagement behaviors in the online wildlife trade, drawing implications for conservationists. The first study undertook a quantitative content analysis of 500 Facebook posts in wildlife trade lateral exchange markets to show how creative strategies, media type and persuasion tactics influence the number of likes and comments that posts receive. The second study then undertook a thematic discourse analysis to develop a rich understanding of the culture, beliefs and motivations that influence how consumers engage in the markets. Findings showed that an overwhelming majority of posts use a functional or informational strategy and that when posts use overt persuasion tactics the number of comments decrease. A conceptual model of how cultural factors may impact the success of marketing strategies is then proposed. These findings have implications for conservationists who seek to build engagement with wildlife trade consumers online.     

Situating the wildlife spectacle: ecofeminism,representation, and polar bear tourism

This paper presents a critical investigation of power relations circulating in promotional materials associated with polar bear tourism in Churchill, Manitoba, Canada. Drawing on precepts of ecofeminism, critical discourse analysis, and the content of cultural texts (websites, souvenirs) produced by tourism operators, businesses, and crown corporations, the study interprets how representations of polar bears re-inscribe regimes of truth that marginalize non-human animal others and are complicit with patriarchal ideologies. Focus in our analysis is placed first, on illustrating the portrayal of “performing spectacle bears” – a socially constructed subjectivity designed to serve the desires of wildlife tourism producers and consumers – and, second, on diagnosing the privileged discourses that work to maintain and normalize this construction, along with the interspecies dynamics they support. In effect, the paper sheds light on the complex and recurrent effects of anthropocentric and instrumentalist orientations in tourism, including their contingency upon masculine systems of value and rationality. The paper also points out the potential of ecofeminist ethics of care for enhancing interspecies relationships in sustainable tourism.     

国外野生动物旅游研究综述

非资源消费型野生动物旅游活动已经吸引了越来越多的人们关注和参与其中,而且这种形式的旅游活动从长远来看,有利于解决经济发展和野生动物保护这一矛盾.国外关于野生动物旅游的研究比较系统而深入.文章通过对国外有关野生动物旅游的文献进行梳理,认为从野生动物旅游产品的角度,文献主要集中在非资源消费型、半资源消费型和费源消费型野生动物旅游的研究;基于利益相关者的角度来看,文献主要集中在动物旅游的影响研究、游客满意度的控制、社区居民的态度这三个方面.最后,文章还对国外该领域现有文献的研究局限作了简要分析,并展望其未来可能的发展走向,以期能为国内相关研究提供参考和启示.     

Wildlife Tours in Australia: Characteristics,the Place of Science and Sustainable Futures

Wildlife tourism is one of the fastest growing tourism sectors worldwide. Across the world the number of tourists seeking close interaction with wildlife in their natural environment is growing. Understanding the interface between visitors (social) and wildlife (environmental) can make a critical contribution to the sustainability of this industry. This study examined wildlife tours in Australia. Questionnaires were posted to wildlife tour operators in Tasmania, Western Australia and Northern Territory, seeking information on the characteristics of tours, and the place of science and monitoring in their business. The results illustrate several similarities between wildlife and ecotourism, suggesting the benefits of increasing education and interpretation, both central features of ecotourism, to enhancing the sustainability of wildlife tourism. For tour operators, interactive activities included feeding, swimming with and touching wildlife, and the level of interaction was identified as high, making it imperative to better define interaction and develop species or group-specific protocols for sustainably managing these interactions. Lastly, this study showed a low level of engagement of scientists in protecting the wildlife of interest to tours. Given the centrality of science to sustainability, mechanisms for increasing this involvement particularly in impact research, through partnerships and other means, are critical for the long term sustainability of this industry.     

‘Adopt a Hypothetical Pup’: A Count Data Approach to the Valuation of Wildlife

The willingness to pay (WTP) for a coyote conservation program is estimated using a novel payment-vehicle, based on how many ‚problem’ coyotes respondents would be willing to sponsor for a year. This hypothetical scenario mimics an increasingly popular type of actual market. Data from a phone survey conducted in Prince Edward Island are analyzed using count data models that consider different processes explaining zero responses and the level of positive responses. This is particularly important in the case of coyotes, often regarded as an economic bad. Estimates of WTP per coyote per year around $18–$22 and annual WTP per contributor of about $46–$57 are obtained.      

Geographic factors affecting tourism in Zambia

This paper discusses several geographical factors critical to tourism planning and development in Zambia. The paper focuses on the size, seasonality of climate, and population distribution of the country as well as the location of tourism resources and distances between tourist attractions. Individually and collectively, these factors have a major influence on the levels of occupancy in hotels and game lodges, and air and land transportation. The infrastructural development and its utilization for tourism are evaluated, and a number of constraints to tourism development are also examined. A discussion of appropriate tourism policies highlights the delicate relationship between economic and environmental factors. This study concludes that Tourism Master Plans should be more cognizant of geographic as well as economic factors when developing destinations such as Zambia.     

试论建立自然保护区价值估价方法体系

自然保护区在维系生态平衡、保护生物多样性等方面发挥着巨大作用。鉴于自然保护区价值的多样性,其价值评估方法也是多样的,对各种估价方法的比较分析,建立自然保护区价值的估价方法体系,以便为自然保护区的公共管理决策提出一种定量的依据。