Internet of Things and Big Data as enablers for business digitalization strategies

Digitization blurs the lines between technology and management, facilitating new business models built upon the concepts, methods and tools of the digital environment. The purpose of this study is to investigate the role of the Internet of Things (IoT) and Big Data in terms of how businesses manage their digital transformation. The paper argues that the outbreak of IoT and Big Data has resulted in a mass of disorganized knowledge. In order to make sense of the noise, a literature review was carried out to examine the studies, published in the last decade (2008–2019), that analyzed both the Internet of Things and Big Data. The results show that IoT and Big Data are predominantly reengineering factors for business processes, products and services; however, a lack of widespread knowledge and adoption has led research to evolve into multiple, yet inconsistent paths. The study offers interesting implications for managers and marketers, highlighting how the digital transformation enabled by IoT and Big Data can positively impact many facets of business. By treating IoT and Big Data as faces of the same coin, this study also sheds light on current challenges and opportunities, with the hope of informing future research and practice.     

Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space

This mixed methods study investigated how value is created in the physical retail space and how the customer experience is influenced by digital technology. A cross-sectional survey, with both qualitative and quantitative components, was distributed across a heterogeneous sample of 832 customers. The results revealed an overarching model comprised of three interrelated clusters: customer, service provider, and digital technology. We propose that this model can be understood as a valuescape, where customers' specific goals, needs, and desires drive them to interact and co-create value with service providers in the physical retail space, with digital technology either enhancing or disrupting this value co-creation process. The results also show that the importance of aligning digital solutions with customers’ drives increases at the same pace as reliance on technology. The findings offer guidelines on how to utilize digitalization to leverage customer experiences and thus strengthen the attractiveness of physical retail spaces.     

数字化能否调节产品创新与服务转型的交互效应——基于A股制造业上市公司的实证研究

基于2012—2019年沪深两市668家A股制造业上市企业面板数据,实证检验产品创新与服务转型对企业绩效的交互效应,利用Python文本挖掘技术构建数字化指标,研究数字化对两者交互效应的调节作用。结果表明：产品创新和服务转型两者间的交互效应与制造业服务化水平有关,随着服务化水平提高,交互效应表现为U型关系;数字技术能够显著促进产品创新与服务转型协同发展,使两者交互的U型曲线拐点向左移动。进一步分析表明,大型民营企业引进数字技术对两者交互效应的调节作用更为显著。结论有利于促进制造企业产品创新与服务转型协同,对于实现高质量发展具有重要现实意义。     

可编程直接序列扩频通信系统的数字化实现

本文讨论了利用ASIC芯片和CPU实现直接序列扩频系统数字化的方法，阐述了各部分电路的设计思路，给出了系统总体框图及实验系统的信号波形。     

论我国开展国际营销的重要意义

国际营销是在市场营销的基础上发展起来的,诞生至今仅有三十年左右的历史。但是随着国际经济联系的日益紧密化,国际分工、国际竞争的日趋深刻化,国际营销越来越受到企业界和学术界的重视,有关国际营销理论的研究正呈方兴未艾之势。     

Ambidexterity under digitalization: A tale of two decades of new media at a Swedish newspaper

The digitalization of the newspaper industry represents a significant challenge for incumbent companies to engage new technologies. Many companies in the industry have had to seek new markets through digital technologies to survive. This paper explores how one of the largest Swedish newspapers, Aftonbladet, has strategically embraced new media and new markets. We report a decade of engaged scholarship based on interviews and archival analysis that covers 20 years of strategic acts at the company. We consider this effort as a case of organizational ambidexterity under digitalization. The analysis seeks to extend theoretical understanding of the interrelationships between strategic intent and technological choice. The paper contributes to the understanding of ambidexterity under digitalization by theoretically framing it in terms of strategic acts. The research suggests that digitalization implies a more complex ambidexterity interrelationship between old and new markets and technologies. As digitalization enables the loosening of previously tight couplings, the clear theoretical distinction between old and new, and critically, the unproblematic transition, is brought into question. The paper suggests replacing the notion of an orderly shift from the old to the new with ambidexterity under digitalization as a duality of both old and new undergoing continual reconfiguration.     

Club convergence and drivers of digitalization across Indian states

Disparity in the level of digitalization is a crucial driver of economic inequality in an economy. Although a pocket of its population is still bereft of the benefits of digitalization, India currently has the second highest number of internet subscribers in the world despite the nation's late adoption of digital technology. An accurate assessment of the current state of digitalization in the country is required for devising effective initiatives towards building a Digital India and bridging the nation's internal digital divide. Considering 17 major Indian states and 21 variables for 10 years, we constructed a composite index of digitalization with the help of Principal Component Method (PCM). This paper identifies factors responsible for the digitalization divide across states. In the second part of the analysis, the study confirms, with the help of club convergence test, the absence of overall convergence towards digitalization and the existence of the non-convergent group. This paper also shows that the non-convergent group of states are at the bottom of the ranking table which indicates the need for greater attention to initiatives to bridge the digital divide.     

Avoiding digitalization traps: Tools for top managers

Digital transformation is fundamentally changing the business landscape. It is also affecting the roles of top managers within firms. Our survey of more than 160 senior managers in Europe suggests that digitalization, rather than encouraging more decentralized forms of management, will lead to an expanded role for headquarters and further empowerment of top managers. While acknowledging the benefits of the digital transformation, in this Executive Digest we identify five key challenges for newly empowered top managers and offer solutions for these digitalization traps.     

数字化：民族文化弘扬之道

数字化是人类中介系统的又一次革命,是创新文化生产方式,培育新的文化业态,加快构建传输快捷、覆盖广泛的文化传播体系的新工具,它推动着文化内容形式、传播手段的创新。弘扬中华文化,建设中华民族共有精神家园,就必须运用数字化这一高科技工具。