基于扎根理论的ECR系统界面协同效应研究

ECR是一种通过供应链管理(Supply Chain Management,SCM)的制造商、批发商和零售商等各自经济活动的整合,以最低成本、最快、最好地实现顾客多样化需求的流通模式,旨在消除整个供应链(Supply Chain,SC)没有为消费者增加值的成本,涉及到SC各个节点组织界面紧密协调与合作。本文通过对ECR系统的研究,建立具有高效反应能力和以客户需求为基础的系统,既提高了供应链的效率又为客户提供了更好地服务。文章通过对48家企业调查问卷,收集与分析资料,建立ECR系统界面的数学模型,借助扎根理论进行分析,提出运营ECR系统应采取的方法,供应链通过这些方法可以以更经济的方式把商品送到消费者手中,满足消费者个性化需求。     

Efficient replenishment in the distribution channel

Efficient replenishment (ER), a business process that involves the reduction of order cost to facilitate deliveries of goods from the manufacturer to the retailer, is becoming increasingly important in distribution channel management. While a well-executed ER program is expected to lower total channel costs and increase channel profit, very little is known about how this incremental channel profit is distributed between the manufacturer and the retailer and how it varies across the two common channel relationship structures, retailer price leadership and manufacturer price leadership.In this paper, we develop the conditions under which the manufacturer and the retailer gain more or less from the adoption of ER based on a game theoretic channel model of bilateral monopoly under the two channel relationship structures. We develop analytic results on the impact of ER on purchase quantity, price and the distribution of profits in three cases, namely, (1) when only the retailer adopts ER, (2) when both the manufacturer and the retailer adopt ER, and (3) when the manufacturer and the retailer are vertically integrated in the distribution channel, which adopts ER.The results, which can be generalized for all demand functions, show that the manufacturer benefits from the retailer's adoption of ER only when the manufacturer's holding cost relative to the retailer's is sufficiently large, relative to its order cost relative to the retailer's. By adopting ER, the retailer gains more than what the manufacturer gains even if the manufacturer is the price leader. Both the parties are likely to gain more if they both adopt ER than if only the retailer adopts ER. The incremental channel profit due to the retailer's ER adoption is highest in a vertically integrated distribution channel and is greater in a retailer-led channel relationship than in a manufacturer-led relationship.     

基于信息技术的ECR管理模式研究

在经济全球化的趋势下,随着信息技术应用范围的扩大,ECR已发展成为一种通过对制造商、批发商和零售商经济活动的整合,以最低的成本,最快、最好地实现消费者需求的流通模式。在我国ECR管理的信息化过程中,应将信息技术的应用与组织管理的改造结合起来。ECR管理中信息化再造的实施步骤应包括信息化的总体规划、信息化的局部实施、信息网络的完善与扩展三个阶段。     

略论数字化品类管理在中小连锁零售企业的实施

在"高效率消费者反应"(即ECR)理念的倡导下,越来越多的国际零售企业都在大力推行品粪管理,但国内的很多零售企业的品粪管理仍处于一种原始化的起步阶段.本文介绍了品类管理和传统产品管理的区别以及在中小连锁零售企业中品类管理的实施思路.     

政府控制、管理层代理动机与国企治理

结合政府对国有企业薪酬控制的制度背景,本文就政府控制对国企管理层代理动机的影响进行了理论分析和实证检验。研究发现,政府对薪酬的控制加大了国有企业的代理成本,国企垄断属性加重了此影响。同时,研究结果还显示,管理层权力越大,代理成本越高。相应的治理对策是:从公司治理入手,提高高管薪酬契约的有效性;在垄断行业引入竞争机制,降低垄断属性的负面影响;提高董事会的独立性,约束管理层权力,降低管理层寻租能力。     

中小乳制品企业构建基于ECR的供应链模式研究

基于对乳制品行业的现状和产供销环节的分析,提出了中小乳制品企业必须构建基于ECR的供应链管理新模式——协助成立“奶业合作社”并与之建立长期的合作伙伴关系,实施全过程“冷链化”物流配送并对分销商实施供应商管理库存,从而快速响应客户的需求,并有效降低企业经营成本,重建消费者对国产乳品的信心。