我国企业跨国经营的本土化发展战略研究

近几年我国的跨国公司发展迅速，跨国企业如何发展逐渐成为社会关注的焦点。如果跨国公司带有许多来自母国的政治、经济和文化色彩，那么很容易受到东道国的排斥、猜疑与限制，这样会制约跨国企业的发展。因此只有实现从中国企业到“东道国企业”的转变，增强企业参与国际竞争的能力，才能使我国跨国企业在东道国的发展立于不敢之地。本文就针对本土化经营战略的一些具体措施进行了一些研究。     

From dilemmatic struggle to legitimized indifference: Expatriates’ host country language learning and its impact on the expatriate-HCE relationship

We address the lack of knowledge concerning the role of host country languages in multinational corporations based on an inductive qualitative study involving 70 interviews with Nordic expatriates and host country employees (HCE) in China. Building on the strongly discrepant views of expatriates and HCEs, we demonstrate how expatriates’ willingness to learn and use the host country language lead to different types of expatriate-HCE relationships, ranging from harmonious to distant or segregated. In doing so, we emphasize the subtle and fragile connection between expatriates’ attitude towards HCEs’ mother tongue and trust formation in addition to the construction of superiority-inferiority relationships.     

Pro-market institutions and outward FDI of emerging market firms: An institutional arbitrage logic

We offer new theory and evidence regarding the effects of pro-market institutions on outward foreign direct investment (FDI) of emerging market firms (EMFs). Drawing on the logic of institutional arbitrage, we integrate the escapism and exploitation mechanisms of EMF internationalization into a unified theoretical context. We propose an inverted U-shaped relationship between host market-supporting institutions (MSI) and the investment scale of an EMF’s FDI project in the country, showing an escape-driven upward slope for low-to-medium MSI levels and an exploitation-driven downward slope for medium-to-high MSI levels. We supplement this main argument with two boundary conditions: the alleviating effect of home market liberalization (HML) and the strengthening effect of home government subsidies (HGS), demonstrating the coexistence and variation of pro- and anti- market institutions in an emerging market. Using information on 1,450 FDI projects conducted by 288 Chinese listed firms in 116 host countries, we obtain supportive evidence for the predicted relationships between the three institutional forces. This study enriches the literatures on institutional arbitrage and pro-market institutions with evidence from EMFs.     

Place attachment,host–tourist interactions,and residents’ attitudes towards tourism development: the case of Boa Vista Island in Cape Verde

A clear understanding of residents’ attitudes towards tourism development and its determinants is a crucial pillar for designing tourism development strategies to promote sustainable development. The literature on the influence of host–tourist interactions and place attachment on residents’ attitudes towards tourism development in developing countries is still scarce. To extend knowledge in this field, this study aims at developing and testing a structural model to examine direct and indirect causal effects of place attachment, host–tourist interaction, and perceived positive and negative tourism impacts on the residents’ attitudes towards tourism development in an island tourism destination – Boa Vista Island in Cape Verde. Results suggest that the residents’ attitudes are positively affected by place attachment, host–tourist interaction, and perceived positive impacts; and negatively affected by perceived negative impacts. Host–tourist interaction emerges as the strongest (direct and indirect) determinant of the residents’ attitudes towards tourism development. Moreover, although both positive and negative perceptions of tourism impacts have significant impacts on the residents’ attitudes, the influence of the former is stronger than that of the latter. The paper ends with relevant theoretical and practical implications to promote positive residents’ attitudes towards tourism development in Boa Vista.     

Host country risk and foreign ownership strategy: Meta-analysis and theory on the moderating role of home country institutions

Empirical evidence for the relationship between host country risk and a firm’s ownership level in its foreign entry strategy is inconclusive. We revisit this relationship by integrating the internalisation logic with an institution-based view to examine the moderating effects of formal and informal institutions in the home country. By meta-analysing 64 empirical studies involving 52,229 ownership decisions on foreign market entry, this study gives support to theoretical arguments that the focal relationship is positively moderated by institutional constraints on policymakers and risk-taking tendencies in the home country but is negatively moderated by the joint effect of these two institutional factors. These findings shed new light on the literature of host country risk and foreign ownership strategy. Besides describing the implications of the findings for theory and practice, we discuss the agenda for future theory development in international business.     

The emergence of home-based accommodations in Iran: A study of self-organization

This paper examines the Iranian home-based accommodation sector using the theory of self-organization. With the aim of identifying the sector's organizing principles, interviews were conducted with the accommodation operators, providing 117 statements which were linked based on their key ideas and/or words. Using UCINET6, a network diagram of five organizing principles were identified: collective identity, balanced legitimacy, local embeddedness, mindful market, and networked finance. While the combination of these organizing principles is interpreted within the Iranian context, broad assumptions can be inferred. It is speculated that a collective aiming to organize itself needs to be considerate of its interactions with members of the collective, the authoritative body, the local community, the market, and capital. Additionally, each separate organizing principle might have relevance for small businesses in various industries. The study contributes to the commercial home and home-based accommodation literature while also providing insights into tourism development in Iran. Furthermore, the method used to identify organizing principles is considered novel and can be used with other collectives.     

Impacts of peer-to-peer accommodation on the hotel industry: Hoteliers’ perspectives

The sharing economy is a new phenomenon that has considerable implications for traditional industries in general and the hospitality sector in particular. Although some recent studies have investigated the effects of sharing economy on the hotel industry, they primarily focused on quantifying its effects which are not exploratory for a phenomenon. This study attempts to achieve two research objectives. First, an exploratory qualitative method via a semi-structured in-depth interview is employed to investigate the impacts of P2P accommodation on the industry from hoteliers’ perspectives in China. Second, the current study provides valuable insights about traditional hotel marketing and operations. A social science perspective is proposed because prior hospitality research, merely in its commercial sense, fails to capture the essence of hospitality. Results indicate that P2P accommodation has effects on the hotel industry in terms of host–guest interactions, product offerings, staff empowerment, and platform collaboration. The study also suggests that the extent to which P2P accommodation impacts the hotel industry is different in terms of hotel star ratings and operating model. P2P accommodation and the hotel industry in China have a supplementary relationship. This study contributes to social studies of the hospitality literature by gaining insights from hotel senior management level. It also has great implications for the hotel marketing and management practices within the sharing context.     

房地产投资的东道国选择分析——以东盟最大房地产企业新加坡嘉德置地为例

在世界经济全球化的大趋势下,许多房地产企业纷纷在世界各国进行跨国房地产投资。文章运用国际投资理论和房地产经济学理论探讨这些公司进行国际投资时的区位选择,在丰富房地产行业全球化理论研究的同时,在实践方面可能为我国房地产企业参与房地产行业的全球化,以及政府面对既要吸引外资、活跃对外经济贸易,又要有效监管维护经济平稳健康提供一定指导。新加坡的嘉德置地集团是东盟及亚太地区最大的跨国房地产企业,投资组合遍布世界20多个国家,尤以在东盟对话国家中国和澳大利亚的国际投资为多。分析嘉德置地的投资数据与此二国的经济社会变量之间的相关关系,可以在一定程度上揭示房地产企业在进行国际投资时选择东道国考虑的重点因素。     

服务业对外直接投资的发展及其影响

全球对外直接投资的结构逐渐转向服务业,而我国服务业的发展水平与发达国家相比仍然存在相当大的差距,且缺乏国际竞争优势。本文通过研究服务业对外直接投资对东道国的资金来源、国际收支平衡等方面的影响,以及产生的就业效应、技术外溢效应、行业挤出效应和出口竞争力效应,总结了对我国服务业引资工作的若干启示。     

Rethinking social impacts of tourism research: A new research agenda

Understanding the social impacts of tourism on communities is extremely important for government at all levels so that action can be taken to reduce the likelihood of a community backlash against tourists and tourism development. Given that the residents of many tourism destinations are a fundamental part of the tourism ‘product’, resident attitudes and behaviour have a sizable impact on the success or otherwise of a destination. Research on the social impacts of tourism on communities is substantial and ongoing and while advances have been made in the area, the research has not addressed some of the deep seated issues faced by tourist destinations. This paper provides a critique of the social impact of tourism literature, highlighting the inadequacies in the research that has been conducted to date, which then leads to the development of a new conceptual framework. The paper traces the key developments in social impact research and argues that the predominance of quantitative methods potentially limits our ability to gain a more in-depth understanding of the impacts and how they influence both the host community and tourists. The paper finds that the quantitative focus from previous social impact research has led to a narrow understanding of the issues surrounding social impacts and proposes a new research agenda based on ‘layers’ of social impact understanding through the use of ethnography or phenomenology. The paper concludes with recommendations to progress social impact research beyond simply describing the issues towards explanations of why they occur by suggesting that social impact research examine, in greater depth, the values and intrinsic characteristics of the host residents.