Effect of Price Change Alert on Perceptions of Hotel Attribute-based Room Pricing (ABP) versus Traditional Room Pricing (TRP)

Aside from marketing information on traditional room rates, hotels and online travel agents (OTAs) are trying a new pricing technique based on the attributes of guestrooms. This research investigates how attribute-based room pricing (ABP) differs from traditional room pricing (TRP) in influencing consumer reactions when consumers receive a price change alert before (vs. after) sales. Through a series of experiments, we found that TRP and ABP result in similar alert attitude, brand attitude, and visit intention for presale price change alert. However, ABP leads to more favorable results for postsale price change alert. We examined the underlying mechanism and found that perceived fairness mediates the effect of pricing strategy on brand attitude, price alert attitude, and visit intention for postsale alert only. This research provides hotel managers and OTA marketers with guidance on when to send either type of price change message to consumers.     

Unbiased estimation of expected return using CAPM

Estimation of expected return is required for many financial decisions. For example, an estimate for cost of capital is required for capital budgeting and cost of equity estimates are needed for performance evaluation based on measures such as EVA. Estimates for expected return are often based on the Capital Asset Pricing Model (CAPM), which states that expected excess return (expected return minus the risk-free rate) is equal to the asset's sensitivity to the world market portfolio (β) times the risk premium on the “world market portfolio” (the market risk premium). Since the world market portfolio, by definition, contains all assets in the world, it is not observable. As a result, an estimate for expected return is commonly obtained by taking an estimate for β based on some index (as a proxy for the world market portfolio) and an estimate for the market risk premium based on a potentially different index and multiplying them together. In this paper, it is shown that this results in a biased estimate for expected return. This is undesirable since biased estimates lead to misallocation of funds and biased performance measures. It is also shown in this paper that the straightforward procedure suggested by Fama and MacBeth [J. Financ. Econ. 1 (1974) 43] results in an unbiased estimate for expected return. Further from the analysis done, it follows that, for an unbiased estimate, it does not matter what proxy is used, as long as it is used correctly an unbiased estimate for expected return results.     

中国郑州棉花期货市场的国际定价功能研究

本文借助计量经济学的分析方法,对郑州商品交易所、纽约期货交易所期棉价格与国内棉花现货价格这三者的关系进行了研究,并测算了郑州商品交易所与纽约期货交易所在价格发现中的贡献份额。研究结果表明,三者之间存在协整关系,纽约期货市场在国际棉花定价体系中占有主导地位,而导致郑州棉花期货市场国际定价功能弱化的原因则是国内棉花期货市场与现货市场缺乏有机联系。     

Demarketing as a differentiation strategy

Demarketing discourages consumers from buying. This paper shows that demarketing can be a profitable alternative when differentiation through product improvements is not cost effective. The impact of differentiating demarketing on profit, market share, consumers, and total welfare is investigated.This research began while Hess was visiting MIT's Sloan School of Management and was finished while visiting University of Haifa; he thanks both for their support.     

A Pricing and Hedging Comparison of Parametric and Nonparametric Approaches for American Index Options

This article investigates the extent to which options on theAustralian Stock Price Index can be explained by parametricand nonparametric option pricing techniques. In particular,comparisons are made of out-of-sample option pricing performanceand hedging performance. The dataset differs from many of thoseused previously in the empirical options pricing literaturein that it consists of American options. In addition, a broaderspectrum of techniques are considered: a spline-based nonparametrictechnique is considered in addition to the standard kernel techniques,while the performance of a Heston stochastic volatility modelis also considered. Although some evidence is found of superiorperformance by nonparametric techniques for in-sample pricing,the parametric methods exhibit a markedly better ability toexplain future prices and show superior hedging performance.     

论电信业互联互通规制创新

互联互通是一个世界性的监管难题,但又是电信业改革的基础。如果没有互联互通,新兴的运营商就难以进入市场,电信业的竞争发展就无从谈起。从我国实际情况出发,有效成分定价原则和整体价格上限法的综合运用不但能提高企业效率,降低成本,促进行业竞争,而且能避免掠夺性定价行为,价格战等行为的发生,它是我国现阶段可以考虑的一种较优的接入定价选择。     

劳动契约视角下的经营者人力资本定价研究

经营者人力资本定价是目前理论研究的热点与难点问题。基于对经营者人力资本构成的多维性和调用的主动性两个关键特征的考察 ,从劳动契约的微观角度对经营者人力资本定价进行分析 ,并充分考虑劳资双方的特定状态 ,进一步探讨影响经营者人力资本价格的权变因素 ,认为经营者人力资本定价是一个复杂的系统过程 ,应该从可重新谈判的动态角度把握定价的精度     

强自然垄断定价理论与中国电价规制制度分析

强自然垄断行业由于其定价方面的两难困境 ,需要规制者对其产品定价进行规制以在厂商利润与社会福利之间进行权衡。边际成本定价原则并不适合于自然垄断厂商。本文在规制定价理论以及激励规制理论的基础上 ,对中国电力定价问题进行了分析 ,认为电价改革的第一步应在发电环节中引入竞争的基础上 ,对不同效率类型的电力厂商设计不同激励强度的定价机制 ,另外本文尝试着对不同技术效率的电力厂商列出了不同激励强度的价格规制方案菜单     

货币政策的粘性均衡汇率效应模型及人民币汇率定价的弹性分析

本文以开放的宏观经济为框架、以厂商利润最大化为微观经济基础、以严格的数学推导为逻辑纽带、以粘性价格为理论依据、以购买力平价的微分冲击形式为理论基础，提出并构建了两国货币政策的粘性均衡汇率效应模型。应用模型，本文对1992～2002年的人民币粘性均衡汇率进行了定价，并对2003年的定价进行了预测。以定价汇率及其预测为标准，对1992～2003年的人民币汇率偏离与经常性项目的关系，进行了弹性分析。根据模型与实证分析，获得了一些重要结论。     

基于计算机信息集成技术的房产管理信息系统

基于计算机信息集成技术的房产管理信息系统是房管部门实现房产管理现代化的一种重要途径。这种系统不但具有房产信息管理的输入、查询、检索、修改、计算、统计等一般功能，而且在信息集成技术的支持下还可以实现信息的数据集中、网络共享、并行处理、数据完整等优点。本详细探讨了这种基于计算机信息集成技术的房产信息管理系统系统分析、系统设计以及系统实施等几个重要开发过程的设计思想和作业内容，对计算机信息集成技术的相关内容也进行了一定介绍。