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《International Journal of Research in Marketing》2022,39(2):522-540
Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain. 相似文献
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深入分析我国“一带一路”沿线地区风险投资时空格局及影响因素,有助于促进创新创业与企业发展、提高区域科技创新水平。运用空间分析方法和空间计量模型,对2003-2018年我国“一带一路”沿线139个城市风险投资的时空分布特征及影响因素进行分析,结果表明:①沿线地区的风险投资发展具有不均衡性,呈现为沿海高、西部低的分异格局;②风险投资的全局自相关系数均为正,呈现出明显的空间集聚特征;③风险投资机构数、国家高新区数量、风险投资退出、政府引导基金发展、财政科技支出对区域风险投资具有显著促进作用,环境污染对风险投资有一定抑制作用。随着ESG投资理念逐渐获得认可,沿线地区可以通过提升绿色发展水平促进风险投资发展。 相似文献
4.
跨国公司技术联盟:动因、效应及启示 总被引:1,自引:0,他引:1
樊增强 《中央财经大学学报》2003,(10):65-68
跨国公司技术联盟是在经济全球化与一体化的国际背景下发展起来的,它被愈来愈多的人认为是一种知识联盟,是一种独立的组织形式。跨国公司进行技术联盟的动因在于:获取与企业核心技术相关的上下游技术、适应网络竞争的需要及促进研究与开发等。跨国公司技术联盟既给合作方带来一定的积极效应,同时也产生相当的负面影响。在当前,跨国公司技术联盟对我国企业进行技术联盟与合作有积极的借鉴意义。 相似文献
5.
周晓菊 《山西经济管理干部学院学报》2005,13(3):18-19,51
山西是醋的发源地,做醋的历史长达4000年之久,面对中国加入WTO及食醋行业发展的新趋势,山西陈醋企业只有及时发现自身存在的问题,并做出相应的战略调整,方可获得持续快速发展. 相似文献
6.
This paper investigates India's exceptional development pattern, specifically the major importance of information technology services (ITS), and compares it with China's development pattern. Both countries want to develop capabilities for carrying out the innovation of technologies that compete at the state-of-the-art in the world market. The paper posits that technological/economic success in the contemporary world market requires the ability to innovate complex technologies and complex technology-related services. The share of trade represented by complex technologies is compared with the “high-tech” share. The trading patterns of the two countries are compared using United Nations data. Two case studies of Indian ITS companies are then compared with two case studies of Chinese manufacturing companies. Historical and cultural differences appear to explain some of the differences in the development patterns of the companies located in the two countries. 相似文献
7.
Jarkko Turunen 《Economics of Transition》2004,12(1):129-152
I analyse the reallocation of labour and human capital from the state sector to the non‐state sector and non‐employment in Russia. I use a nationally representative household dataset, the Russian Longitudinal Monitoring Survey, to study sectoral mobility in early transition using summary measures of mobility and multivariate discrete choice models. The results show that sectoral mobility varies between different skill groups, and in particular that those with university education, with supervisory responsibility and in white‐collar occupations are less likely to leave state jobs for both non‐state employment and non‐employment. The results suggest that in the early stages of transition in Russia mismatch of skills across state/non‐state employment was significant and that non‐state employment consisted mostly of low skill, ‘bad’ jobs. 相似文献
8.
张冰玉 《中央财经大学学报》2002,(8):31-34
控股母公司对上市公司的不断注资扩股,在壮大上市公司实力的同时,实现自身整体股份化的过程,这为有母公司背景的上市公司的发展和控股母公司股份制改革提供了一种全新的发展模式。对这种模式探讨具有一定的代表性,对于这类公司来说,通过这种模式实现资本扩张,将是一条低成本、高效益、规范化、确实值得探索的国企改革之路。 相似文献
9.
Keld Laursen 《International Journal of the Economics of Business》2002,9(1):139-156
Recent theoretical and empirical analysis in the field of economic organization has focused almost exclusively on identifying organizational practices and complementarities between such practices, without regard for the type of activity in question. However, organizational theory suggests that more knowledge-intensive production activities often involve higher degrees of strategic uncertainty for firms and performance ambiguity in relation to individual employees. Therefore, the 'organic' or 'clan' form of organization - involving the application of 'new' HRM practices - is expected to perform better within knowledge-intensive sectors of the economy, as compared to other sectors. A sample of 726 Danish firms with more than 50 employees in manufacturing and private services is studied. The results show that HRM practices are more effective in influencing innovation performance when applied together, as compared with situations in which individual practices are applied alone. In other words, organizational complementarities obtain. Moreover, the application of complementary HRM practices is more effective for firms in knowledge-intensive industries ('high' and 'medium' knowledge-intensive industries). 相似文献
10.
对企业而言,面对日益激烈的竞争,如何赢得或保住市场都是极为严峻的挑战。能够帮助企业迎接这一挑战的核心竞争力,便是来自高素质高技能的队伍——人才。企业缺乏合适的人才,如若采用挖墙脚方式虽可解救燃眉之急,但无法长期满足企业成长的需要,因此企业应着重于从内部培养。管理人员的一个最重要的职责就是有效地培育与发展下属,并激励团队成员为组织的目标全力以赴。从公司内部培养和提拔业务骨干和中层管理人员,对企业的长远发展来讲是一件非常重要的事情。公司的每位中、高级管理者都有培养下属的责任。但多数企业并没有下大力气实施人才培养,这其中有观念的问题也有实际的障碍。 相似文献