从表达方式的变化看小说的嬗变

中国的小说如果从魏晋时的笔记小说算起,已经历了一千多年的发展历史.在这漫长的岁月中,中国小说由简约而丰富,由幼稚而成熟.这种演进轨迹,我们可以从各个角度去分析、去认识.诸如人物形象的塑造、艺术形式的完善以及作者创作意识对作品的影响等等.从语言表达方式的角度来看,这种演进轨迹也是很明显的,这就是小说的发展与语言在表达方式上的完善与丰富是同步的;语言在表达方式上由概括单一到具体完备的过程也正反映了小说不断发展的过程.     

Short video marketing and travel intentions: The interplay between visual perspective,visual content,and narration appeal

Social media short videos represent a powerful tool for tourism destination promotion. However, little research has investigated their effect on tourist travel intentions. Drawing on the construal level theory and the elaboration likelihood model, this study investigates the interactive effects between visual and verbal framing of promotional tourism short video on travel intention through two scenario-based experiments. Study 1 examined the interaction effect between visual perspective and visual content. The results indicated that the match between first-person (versus third-person) perspective and activity-centric (versus site-centric) content fosters higher travel intention through enhancing imagery fluency. Study 2 further examined the moderating role of narration message appeal and revealed that first-person perspective with activity-centric content leads to higher travel intention when paired with rational (versus emotional) narration messages, with affect intensity playing a significant mediating role. These findings contribute to knowledge on short video marketing and provide valuable insights for tourism marketers.