咸宁市温泉旅游度假区温泉经济发展SWOT分析

温泉是咸宁最独特的旅游资源,咸宁温泉旅游度假区是华中地区规模最大的温泉集群。SWOT分析表明咸宁温泉旅游度假区温泉旅游开发既存在资源、区位、产业优势,也存在同质化现象严重、品牌战略缺失等劣势,面对行业竞争激烈的威胁,要抓住庞大的市场优势,采取完善产品体系,制定法规,整合资源,塑造品牌等措施实现可持续发展。     

"腾冲热海" 景区游客消费行为研究

腾冲热海景区是近几年云南省一个快速发展的旅游景区。热海旅游应将注意力放在保山、大理和昆明三个城市;重点加强休闲度假型产品建设;增加游客的满意度。     

Effect of Consumption Emotion on Hotel and Resort Spa Experience

Very few studies focus on the behavior of hotel and resort spa customers in China. Hence, this research proposes a model for testing the impact of spa service quality, positive and negative consumption emotions, and hedonic and utilitarian perceived value on the behavioral intentions to visit a spa. The valid sample comprised 487 customers of five-star hotel/resort spas in China. Data were obtained from the self-administered survey answered by respondents constituting the sample. This study identified the vital function of consumption emotion, especially positive emotion dimension. The results indicated the mediating influence of positive emotion on connecting service quality and creating the perceived value of consumers as well as behavioral intention in the hotel and resort spa context.     

European Spa World

SUMMARY

In this paper, we describe an international project for developing ‘Wellness Tourism’ across four regions of central Europe. The paper examines this project from the virewpoint of knowledge management and the partnerships involved in this project.     

大庆地区温泉旅游资源循环发展模式研究

本文以我省大庆地区温泉旅游为对象,分析大庆地区温泉旅游资源利用现状及存在的问题,应用循环经济基本理论的原则(3R原则),以加强当地环境保护为根本,优化经济增长为目的,构建大庆地区温泉旅游循环经济示范区发展模式,并建立三种层面的循环经济发展模式来说明温泉资源如何实现在整体系统中的循环利用。     

The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context

This paper aims to incorporate, for the first time, involvement as an antecedent of emotions, as well as, satisfaction as outcomes in the S–O–R model. The proposed model was tested into the context of health and wellness tourism, in particularly hotel thermal Spas. Therefore a questionnaire was built based on literature review and information provided by the managers of such facilities. The survey was conducted using a self-administrated questionnaire distributed to individuals who received Spa service experience in Portugal. Data was treated using the PLS approach. The results revealed that atmospheric cues and involvement are important antecedents of relaxation and pleasure. The feeling of relaxation is more important to lead to satisfaction than pleasure and pleasure does not impact directly and significantly on word-of-mouth. Relaxation is the core emotion in Spa context. This article also provides important managerial implications, limitations, and suggestions for future research.     

Mixed integration of individual background,attitudes and tastes for landscape management

This paper discusses the design and analysis of a choice experiment regarding preferences for possible transformations of a mountain landscape traditionally used for grazing. Visual impacts related to changing a mountain landscape associated with a new ski resort development are evaluated versus an option with less environmental impact, such as a health spa or “no development”. A multi-level latent class framework is applied to simultaneously obtain those groups of people who choose similarly and are grouped locally, but are also defined by their location, assuming that their choices are representative of what they like and would choose. Groups from the mountains are classified into one specific grand class. Some individuals who live in urban areas have attitudes and beliefs similar to those who live in the mountains, and they also are classified into that same grand class. The model also identifies seven lower-level groups of individuals, each with their own structure of preferences.     

Measuring spa-goers’ preferences: A conjoint analysis approach

The spa market has been growing tremendously in the Asia-Pacific region. Besides its growth potential in the tourism industry, spas are becoming important revenue centers for hotels and resorts. Despite the enormous growth and potential of the spa market, the preferences of spa-goers are overlooked. The aim of this research is thus to fill this gap in theory and practice by spa-goers’ preferences based on their preferred combination of spa attributes. The study is exploratory in nature and adopts a conjoint approach to analyze the preferences of the spa-goers. The findings reveal that mid-level prices, a high level of therapist qualifications, a high level of privacy, a full range of spa facilities, and branded spa products are preferred by customers. Moreover, therapist qualifications, price, and level of privacy are found to be the most important attributes in making spa bookings. Paper also examines the relative importance of different spa attributes to spa-goers of different sociodemographic backgrounds and spa visit characteristics.     

Hypotheses concerning the development of Polish spas in the years 1949–2006

This research focuses on an analysis of the development of Polish spas and their life cycles. The author discusses hypotheses on the development of Polish spas to contribute to existing knowledge and an evolutionary model of spas. These concepts are based on Butler's model of the tourist area cycle of evolution in order to describe individual stages in the development of the domestic market of spas. The author analyzes the development of Polish spas in the period 1949–2006 by considering the data (statistical and nonstatistical) that relate to health tourism and historical events of this period.     

温泉旅游向LRT转化的人文关怀

长期以来温泉旅游以治疗疾病、康体养生为目的,在我国表现为疗养院的形式,但随着国民旅游的兴起,人们对健康的需求发生了很大的改观,单纯的温泉康体旅游已经不能够满足人们的需求,温泉旅游在健康功能的基础上,开始朝向休闲、游憩转化。但随着社会发展到一定物质程度,社会的进步更趋向于人文关怀,这对LRT也赋予新的内涵,而温泉是LRT的综合体现,所以传统的温泉旅游也体现向LRT转化的人文关怀。