从一起著作权纠纷案看作者出版者的法律意识

随着我国法律规范进程的不断推进 ,著作权法也不断得到充实和完善。而一些典型案例对于人们提高法律意识 ,增强法律观念有重大启示作用。《红楼解梦》与《红楼春秋》著作权纠纷案始末就是著作权法理论付诸实践的生动实例。     

一纸灵魂的处方，一曲生命的悲歌——再读《红处方》

女作家毕淑敏在创作中始终关注着女性及其生存状况，《红处方》亦是如此，它被一些批评家看作是毕淑敏的女权主义开山之作，事实并非如此。在《红处方》中，强大的女性话语场背后透露出的是女性自我意识的缺失，但与之对应的是作者向读者进行着更为深切的生命体验展示及发自灵魂深处的人性拷问，为现实生活中的人们开了一纸灵魂的处方，具有深广的社会意义，对这一事实的认识是理解《红处方》的重中之重。     

基于适应性商务智能的虚拟企业合作伙伴选择模型

合作伙伴选择是虚拟企业运行中至关重要的问题。迅速而准确地找到合适的合作伙伴并实现协调运作，直接影响到虚拟企业合作绩效和整体目标的实现。文章将环境感知和适应性商务智能理论引入虚拟企业合作伙伴选择中，提出了基于适应性商务智能的虚拟企业合作伙伴选择模型，设计了模型的基本架构，分析了模型的构成模块，探讨了模型的应用机理。     

培养文体意识 促进写作教学

文体意识是指对英语文体基础知识的感性认识发展成的语言运用在写作方面的语感。培养学生的文体意识有助于其正确选择写作体裁、写作风格 ,加速“创造性建构”的过程。     

浅谈元认知在管理信息系统课程教学中的应用

元认知是目前教育心理学研究中最热门的课题。在管理信息系统课程教学中充分认识元认知知识的特性,注重元认知体验,利用元认知监控的相关策略,及时调整、完善管理信息系统课程教学,将能收到事半功倍的效果。     

Environmental Product Differentiation and Environmental Awareness

In this paper, we have considered a duopolistic model of environmental product differentiation with two types of consumers (green and brown) to analyze how environmental awareness affects the environment. “Green” consumers value the physical and environmental attributes of the good they purchase while “brown” consumers only value the physical attributes. We find that more environmental awareness may not be good news for the environment as the firm that produces the good without environmental attributes may increase its sales. The result depends on the degree of product differentiation and the cost to achieve it. Social welfare can also be inversely related to environmental awareness if the negative environmental effect dominates the positive market effect.      

Risk Awareness of Interpersonal Trust and Entrepreneurship in China: Evidence from Survey Data

This paper aims to build a theoretical framework for the influence of risk awareness of interpersonal trust (RAIT) on entrepreneurship, and explores the influence of RAIT on entrepreneurship with the micro survey data from the Chinese General Social Survey (CGSS) 2010–2013. The study found that, individuals with higher level of RAIT, their probability of starting new business will increase significantly, and with every increase of RAIT level, the probability of business venturing increase almost 4.0%. No mediation effects of information screening and cooperative mechanism are found in the relationship between RAIT and entrepreneurship. Moreover, during the venturing process, risks accompanying interpersonal trust cannot be reduced by social input; the reduction occurs only in eastern China where the economic system and the industrial development standards are more comprehensive and mature. This paper contributes to the literatures in the following two areas: it provides new evidence on how to deal with risks in the entrepreneurship process that accompanying interpersonal trust; meanwhile, it provides an explanatory mechanism on how the risk awareness affects business venturing.     

Consumers' awareness,acceptance and attitudes towards functional foods in Turkey

The aim of the present study was to investigate consumers' awareness, acceptance and attitudes towards functional foods in Turkey. Eight hundred and eight people participated in this study: aged between 20 and 80 years, 38.5% were male and 61.5% were female. Participants were given a questionnaire and were asked to fill it in by themselves to minimize the influence of the interviewer. Results indicated that socio‐demographic characteristics such as age, education level and income level are important indicators of consumers' awareness and consumption of functional food. The results show that the female respondents were 2.987 times more aware of functional food than the male respondents. Similarly, the likelihood of respondents having awareness of functional food was 1.431 times greater among those who had a higher educational level than among those with a lower educational level. Consumers who used vitamin supplements were 1.228 times more aware of functional food than other consumers. The results show that older respondents were 3.395 times more aware of functional food than younger respondents. Respondents with a history of familial diseases were more likely than others to have consumed margarine with plant sterol, fruit juices fortified with vitamin C, and breakfast cereals fortified with vitamins and minerals. Those with a diet‐related problem were more likely to have consumed cholesterol‐lowering products than those without a problem. As a conclusion, this study has shown that socio‐demographic characteristics such as age, education and income levels, and prices are important indicators that influence consumers' awareness and consumption of functional food. These results suggest that this type of knowledge could affect consumers' interest in functional foods, and therefore educational strategies might be necessary to encourage the consumption of functional foods.     

The role of destination personality fit in destination branding: Antecedents and outcomes

Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer‐manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.     

政府补贴下考虑企业环保努力的闭环供应链决策分析

在消费者具有环保意识的背景下，分析有无政府补贴时制造商环保努力对各节点企业价格、需求、利润等决策的影响，并进一步探讨补贴在各类最优策略中的作用。研究表明：环保努力能提高两类产品销售价格、扩大新产品需求，但对再制造品需求无影响；存在最优环保努力水平，使无政府补贴下制造商及系统整体利润最大；一定范围内补贴能遏制环保努力导致的再制造品销售价格上升，但对新产品价格无影响，且对零售商来说高补贴未必能带来高收益；消费者环保意识和制造商环保努力可以通过政府补贴影响产品需求和企业收益。