Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

Using the Pack‐and‐a‐Half Rule to Eliminate Backroom Inventories in Retail Operations

In the retail industry, backroom inventories are typically associated with higher labor costs and greater operational complexity. Thus, retailers look for ways to eliminate backroom inventories. A heuristic used for this purpose is the pack‐and‐a‐half rule which suggests that the shelf space allocated for a product should be at least 50% larger than the case pack quantity in which the product is delivered. Despite its popularity among retailers, the pack‐and‐a‐half rule has been ignored in the academic literature. We introduce the pack‐and‐a‐half rule, assess its impact on a retailer's profits, identify cost, demand, and product characteristics driving this impact, and propose a modification. Based on an analysis of data obtained from a retailer on 1,986 SKUs in 20 categories, we find that the pack‐and‐a‐half rule decreases a retailer's profits, on average, by 10% when applied uniformly across all SKUs. Further, this decrease is significantly affected by product depth, product width, demand elasticity, case pack quantity, and inventory carrying cost. Finally, we develop a set of modifications based on these variables where the pack‐and‐a‐half rule is applied selectively and in a stepwise fashion. These modifications limit the decrease in a retailer's profits to a range between 6% and 7%.     

刍议馆长的非权力影响力

馆长对图书馆的事业发展至关重要.探讨了图书馆馆长治理图书馆的非权力影响力,即指依靠馆长自身的素养,即德、才、仁、情等因素,使馆长更具向心力、凝聚力,从而推动图书馆工作的有效地运作,促进图书馆事业的蓬勃发展.     

试论企业信息化建设的监管

本文分析了入世后我国现代企业人才培育面临的新机遇与新挑战 ,以及人才培育发展的新趋势 ,并提出了高等学校应采取的一些新对策。     

大型现浇混凝土工程给水管道预埋问题的研究

文章对大型混凝土现浇工程中给水管道预埋应注意的几个问题进行了详细的分析和总结,为推广应用混凝土现浇工程管道同步预埋提供了提高工程质量、加快施工进度的指导方法。     

涉税犯罪刑法司法解释浅析

刑法解释必须严格遵循罪刑法定原则的基本要求进行,不能与罪刑法定原则的基本思想相背离,文章以晚近以来最高司法机关涉税犯罪的司法解释为核心,具体分析了涉税犯罪刑法的司法解释主体不合法、内容不合法、方法不合理等问题。     

企业所有权概念评析及重新界定

关于企业所有权概念,目前有两种界定,一种界定为剩余索取权和剩余控制权,另一种界定为剩余索取权和控制权。不同的界定,造成了理论上和实践上的混乱。因此,应对这两种企业所有权界定进行深入分析后重新界定。本文把企业所有权界定为剩余索取权和归属性控制权。为了重新界定企业所有权概念,文中引入了归属性企业所有权、明晰控制权、参与控制权、股东企业所有权、经营者企业所有权和生产者企业所有权等新概念。     

国内分时度假研究综述

分时度假是近几年来旅游学界研究的新兴热点问题之一。介绍了分时度假的概念，回顾了国内分时度假研究的历史，分析了当前研究的主要内容，并进行了总结和探讨。     

全球化背景下的新农村建设

建设社会主义新农村是应对全球化的必然选择。全球化既给社会主义新农村建设提供了有利条件，也给其带来了不利影响。在全球化不断加深的趋势下，必须按照“生产发展、生活宽裕、乡风文明、村容整洁、管理民主”的总体要求，扎实推进社会主义新农村建设。