Engaging with homelessness in the City of Tshwane: Ethical and practical considerations

ABSTRACT

Policies and practices aimed at developing more engaged universities that are responsive to the needs of society have become key features of the higher education landscape of most countries. Visions of universities ‘engaged’ in matters of local importance increasingly require academics to reframe their scholarship as some form of ‘engagement’. This requirement has been addressed in many different disciplines and has been met with ambivalence. Academics who see engagement as a new form of ‘public good’ find it enhancing of their teaching and research activities, while others view engaged work as unnecessary and problematic ‘third mission’ activities that impede on ‘normal’ academic work. This article aims to contribute to these debates by interrogating the paradoxes of action and inaction. Drawing on recent experiences in reviewing a policy on homelessness for a municipality in South Africa, the article seeks to bring the ambiguities and challenges of engagement into greater visibility.     

Examining the power-law distribution among eWOM communities: a characterisation approach of the Long Tail

Nowadays electronic word-of-mouth (eWOM) communities symbolise a significant source of information that helps customers to make informed purchasing decisions. Through eWOM communities, a great audience of users is able to acquire knowledge from reviews concerning products and services that are less popular to the majority. The Long Tail effect is a manifestation of such redistribution of demand from popular products to niche products. In this paper, a new methodology that mathematically fits the relationship between the power-law distribution and the Long Tail from an eWOM community is developed. In addition, this paper defines a tool for finding niche products inaccessible through conventional channels. The results are consistent in showing that not all the categories fitting a power-law distribution are characterised by the Long Tail phenomenon, and conversely some of those having a Long Tail do not fit a power-law distribution.     

Brand personality inference: The moderating role of product meaning

Abstract

This study draws on categorisation theory to investigate how consumers make brand personality inferences. Its purpose is to determine the basic category at which consumers make brand personality inferences and whether this level varies for functional and symbolic products. Experimental results show that the basic level of categorisation for brand personality inferences is the brand level for symbolic products and the product type level for functional products. These findings suggest that managers may have less latitude to adopt diverse personalities for functional than symbolic products. The study also demonstrates that, in contrast to prior work, future research on brand personality should consider a wider range of sources of personality.     

Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

Abstract

This paper integrates two contradictory predictions from the schema incongruity theory: a linear versus an inverted-U relationship between brand-extension incongruity and evaluation. It suggests two personality variables, namely, need for cognition and need for change that moderate the relationship. The major proposition that the relationship would be linear for individuals low in both personality dimensions and inverted-U for those high on both was supported by the data obtained through a questionnaire study. The highest evaluation was obtained for the moderately incongruent extension compared to the congruent and extremely incongruent brand extensions of an established brand for individuals high on both personality dimensions. Four innovative behaviour types identified on the basis of a combination of high and low categories of participants on the two personality dimensions also provided similar results. Theoretical and practical implications of the findings, limitations of the present study, and future possibilities are discussed.     

‘So,what is it? And do I like it?’ New product categorisation and the formation of consumer implicit attitude

Prior literature on knowledge transfer learning suggests that cognitive effort is required to categorise new products and to develop attitudes toward them. This study investigates whether a single exposure to category-related cues of a new product can trigger successful categorisation and lead to attitude formation. A total of 250 respondents were confronted with a fictitious new product, in condition of either high- or low-attention devoted to the new product. We found that a single exposure to category-related cues of a new product not only led to the participants’ categorisation of the new product into the targeted category independently of the attention level, but also shaped their implicit and explicit attitudes toward the new product. However, a minimum level of attention was required to observe the formation of implicit attitudes while explicit attitudes were not fully developed.     

Brownfield regeneration in Europe: Identifying stakeholder perceptions,concerns, attitudes and information needs

Brownfield areas are a major concern in Europe because they are often extensive, persistent in time and compromise stakeholders’ interests. Moreover, due to their complex nature, from the decision-making point of view, the regeneration of brownfields is a challenging problem requiring the involvement of the whole range of stakeholders. Many studies, projects and organisations have recognised the importance of stakeholder involvement and have promoted public participation. However, comprehensive studies providing an overview of stakeholders’ perceptions, concerns, attitudes and information needs when dealing with brownfield regeneration are still missing.This paper presents and discusses a participatory methodology applied to stakeholders from five European countries to fill this research gap, to develop a system to support the categorisation of the needed information and to support the understanding of which typology of information is the most relevant for specific categories of stakeholders also in relation with their concerns.The engagement process consists of five phases: (i) planning and preparatory work, (ii) identification of stakeholder categories, (iii) engagement activities (e.g. focus groups and workshops), (iv) submission of a questionnaire and (v) provision of feedback to the involved stakeholders.Thanks to this process, appropriate stakeholders have been identified as well as their perceptions, concerns, attitudes and information needs. Stakeholders’ perceptions proved to be different according to the country: German and Italian stakeholders perceive brownfields as complex systems, where several issues need to be addressed, while Romanian stakeholders consider contamination as almost the only issue to be addressed; Czech and Polish stakeholders address an intermediate number of issues. Attitudes and concerns seemed to be quite similar between countries. As far as information needs are concerned, similarities between some groups of stakeholders have been noticed: site owners and problem holders are primarily interested in information on planning and financing, while authorities and services providers are interested in more technical aspects like investigation, planning and risk assessment. Some outstanding outcomes emerged from the scientific community and research group, which showed an interest for remediation strategies and options and socio-economic aspects.The research outcomes allowed to create a knowledge base for the future development of tailored and customised approaches and tools for stakeholders working in the brownfield regeneration field.     

An empirical identification and categorisation of training best practices for ERP implementation projects

Although training is one of the most cited critical success factors in Enterprise Resource Planning (ERP) systems implementations, few empirical studies have attempted to examine the characteristics of management of the training process within ERP implementation projects. Based on the data gathered from a sample of 158 respondents across four stakeholder groups involved in ERP implementation projects, and using a mixed method design, we have assembled a derived set of training best practices. Results suggest that the categorised list of ERP training best practices can be used to better understand training activities in ERP implementation projects. Furthermore, the results reveal that the company size and location have an impact on the relevance of training best practices. This empirical study also highlights the need to investigate the role of informal workplace trainers in ERP training activities.