环保型水性上光油的研制与应用

目前，涂布上光技术已被越来越多的印刷厂家所采用，促使上光油的需求量不断上升。经过近几年的努力，我院研制的环保型水性上光油已取得了突破性的进展，完全能够替代溶剂型水性上光油和油性上光油，由于水性上光油具有无毒、无味、透明感强、无有机挥发物（VOC）的排放，成本低、原材料来源广等特点，在使用中能赋予印刷良好的光泽性、耐折性、耐磨性和化学品性，尤其是它所具有的环保性能特别适合食品、药品和烟草等行业包装印刷材料的加工。     

导游词创作中应遵循的四项基本原则

随着导游“资格证书”及“等级证书”制度的实施,广大导游员只有认真钻研业务知识才能满足旅游大众对导游讲解水平日益提高的要求。因而导游词的创作正逐渐受到旅行社及广大导游员的重视。一篇正确、清晰、生动、通俗的导游词,经过导游员的传播,可以使游客感到旅游生活妙趣横生,对旅游目的地留下经久难忘的印象。     

Force and Influence in Content Analysis: The Production of New Social Knowledge

We examine the two traditions of content analysis: the first in which one substitutes words of a text with categories, and the second in which one looks for clusters of words that may refer to a theme. In the first tradition, preexisting dictionary categories give meaning to the words; in the second, meaning comes after the fact. Preexisting dictionary categories (the substitution model) are calibrated instruments applied within experimental designs that leave no space for doubt; meanwhile, the ability of the correlational model to conjure up complex themes from fragments of a text yields no unique solution. These differences have bearings on the production of new social knowledge. We expound on the epistemological foundations of the two traditions of interpretation and draw from them decision rules upon which one may rely for choosing among appropriate content-analytic tactics. Two reasons make this essay timely and critical: (1) the increasing variety of new content-analyticsoftware for particular purposes and (2) the almost exclusive focusing on software and technology at the expense of adjusting the choice of the software to the nature of the text. Two studies, one in historiometry, the other in autobiography, illustrate the liabilities and benefits of the two models of content analysis.     

竞争性市场中的市场势力

通过对新型市场势力的天然属性的界定,中心分析了新型市场势力即卖方信息垄断的化解机制,首次提出了专家导购制,尤其是信息剩余论。     

认知语言学与词汇习得的内在机制

通过论述认知语言学的基本范畴理论,提出在词汇习得过程中,要重视基本范畴词汇的学习,重视多义词的讲解,重视对隐喻的认识。     

论中英文中的网络词语

计算机技术的开发与互联网技术的广泛应用,对人类社会和语言都产生了深刻的影响。20世纪90年代以来,虚拟环境中的言语行为研究,已经成为心理学和语言学研究中的一个新的学术亮点,受到学术界普遍的关注。本文主要针对目前在互联网上出现的中英文网络词语进行了研究和探讨。     

浅谈英语颜色词的翻译

Color words play an important role in the different cultural languages. As the background of Chinese and English culture varies each other, the usage of color word also differs greatly. In order to understand inner meaning better, people must adopt some different transhtion techniques in translating materials （such as literal translation, flee transhtion, change and addition of some color words, etc. ） so as to translate English color words in an accurate way. As a result, it can help people make cross-cultural more effectively and promote the cultural exchange and hybrid between English and Chinese nationalities.     

导游语言实践中心理学应用策略研究

只要是涉及到人与人的交互活动,心理就会发生潜移默化的影响,心理学就能够发挥一定的作用。理论上,心理学中的注意、感知、记忆、思维、想象、情绪等都与导游语言实践有着密切的联系。掌握心理学相关知识对于导游语言的运用具有十分重要的意义,它不仅可以帮助导游较好地控制自己的心理,保障导游语言实践的艺术性;同时,还可以帮助导游较好地了解游客的心理,确保双方合作的高效率,为游客提供更大附加值的优质服务。     

瓶装水的正负效应及对策研究

从瓶装水的正负效应两方面来分析其瓶装水的市场发展。同时建议我国政府应参照国外先进技术和环保措施．对我国的瓶装水市场的发展予以合理引导和调控,加快资源节约型、环境友好型社会的建设。     

大学生全程化就业指导研究

随着我国高校扩招和世界金融危机的影响,使高校就业问题越发突出,与之对应的高校就业指导工作的地位显得尤为重要,而目前我国高校的就业指导工作还存在缺乏连贯性、教育职能低下等问题,在此提出分阶段全程化就业指导的理念,以期促进我国高校就业指导工作的开展。