Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

Nicknames as identity badges: How self-reflective nicknames can facilitate users’ online social interactions

An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users’ psychology and behavior, direct research on the motivation for and the effect of choosing a particular Internet nickname has been very limited. Borrowing from relevant theories on avatars, this paper summarizes the motivations behind Internet nickname choices in terms of three aspects: virtual exploration, social navigation and contextual adaptation. Moreover, from the perspective of collective self-esteem (CSE) and group identification, this research explores the influence mechanism between the motivations underlying Internet nickname choices and users’ online social interactions. A total of 394 samples were obtained from online communities in China to test our research model. We found that virtual exploration, social navigation and contextual adaptation are three motivations for creating Internet nicknames, and they have direct effects on the online social interactions of users. CSE has a full mediating effect between virtual exploration and online social interaction and acts as a mediated variable between social navigation and online social interaction. Group identification fully mediates the relationship between social navigation and online social interaction as well as that between contextual adaptation and online social interaction. The conclusion of this paper provides not only a new perspective for the study of Internet nicknames but also a potentially feasible way to stimulate users’ online social interactions.     

信息技术提高企业组织敏捷性的作用机理

从考察企业组织的敏捷性与交易成本的相互关系入手,对企业组织敏捷性的影响因素进行了剖析。详细分析了信息技术(IT)对提高企业组织敏捷性的作用机理。指出IT正是通过降低企业内、外部的交易成本、缩短流程时间、提高人的认识理性、扼制机会主义、促进企业组织结构、决策方式     

浅析公共服务有效供给的新模式

通过对公共服务的属性分析，结合新政治经济学理论和政府失败的现实因素，探索公益物品的有效供给模式，提出了公共服务的签约转包机制，并分析了这一机制的不足和政府的作用。     

完善欠发达地区在区域不平衡发展中的促动机制

区域不平衡发展是一个普遍的规律,欠发达地区应根据不平衡发展理论,吸取经验教训,建立科学的不平衡发展促动机制。     

以风险协议为框架的化工措施管理机制探索与实践

以西方经济学中的代理理论为基础．建立了一套以风险协议为框架、对化工措施全过程进行控制的管理机制和相应的保证体系，提高了化工措施现场实施的成功率和有效率。     

基于高校教师职业特点的激励机制探析

在对高校教师激励机制现状分析之后,针对高校教师的职业特点,提出了高校教师激励机制模式:薪酬激励、社会保障计划、参与激励、竞争激励、组织文化激励、工作激励。     

防范合谋的激励机制研究综述

通过对合谋内涵、舍谋成因以及防范合谋的激励机制设计三个方面的国内外主要文献进行的回顾与述评结果发现，我国在防范合谋的激励机制设计方面主要存在下列问题：国内许多文献认为信息不对称是合谋的成因，但实际上合谋的成因是互惠，信息不对称只是为合谋提供了条件；现有理论主要从激励经济学角度研究防范合谋的机制设计的，但人类行为动机的产生和发展、变化是一个复杂、微妙的心理过程，仅从激励角度研究合谋问题不足以取得满意的效果。     

Analysis on the internal mechanism forming the capital operation venture of nation-owned enterprises

According to the Capital of Karl Marx, capital aims at realizing the value maintenance and increment during the process of its cycle and turnover. Without the conditions of capital＇s cycle and turnover, it will break off. This will furthermore bring an obstacle to the value maintenance and increment of capital, which is the root of capital operation venture and is also the internal mechanism forming the capital operation venture of nation-owned enterprises.