亚里士多德修辞学三要素在广告英语中的应用

亚里士多德的修辞学对语言学的研究具有深远的影响。亚里士多德认为能够劝说人的好文章应该具备三个要素：ethos信誉诉求、pathos情感诉求和logos逻辑诉求。信誉诉求基于信誉性,可信性;情感诉求基于情感;逻辑诉求基于逻辑、因果关系。广告英语作为一种特殊的语言,需要从信誉、情感、逻辑这三个方面运用修辞手段来完成最重要的劝说功能。     

结合实际,推进行风建设标准化管理工作

行风体现一个行业的风气。优良的行业风气,有助于推进社会良好风尚的形成。基层行业应明确行风建设的重要性,并用工作理念上的新转变、机关效能上的新提高、服务质量上的新突破,确保行风建设标准化管理取得新成效。     

Exploring the motivations to use online meal delivery platforms: Before and during quarantine

Online meal delivery platforms (OMDPs), like UberEats, have received more attention since quarantine was established to prevent the spread of COVID-19. The research into antecedents of satisfaction and continuous usage intention for OMDPs, in general, is under researched. The current study compared the antecedents of satisfaction before quarantine to the antecedents during quarantine through the lens of Expectation-Confirmation Theory. Through multiple regression analyses, the researchers found that before quarantine, sharing economy ethos, price-value, food quality, ease of use and confirmation of beliefs had a significant impact on satisfaction while during quarantine, food quality, service speed, ease of use, and confirmation of beliefs were significant. Practical and theoretical implications are discussed.     

精神文化遗产在旅游开发中的发掘与利用

文化遗产分为物质与非物质文化遗产,在旅游开发中扮演着重要角色,其中非物质文化遗产更加强调一个民族或群体的精神层面,但是当前的非物质文化遗产体系过于重视其文化生产的层次而忽略了观念层次。文章提出了精神文化遗产的概念,分析了其在旅游开发中的作用,并以安仁古镇为例分析了如何保护与利用精神文化遗产。     

企业外宣翻译中的修辞劝说策略

企业外宣翻译是企业向外国受众宣传自身的一项交际活动。从西方修辞学的角度看,它也可被看作修辞劝说活动。为更好地宣传企业及其服务或产品,在翻译时,译者应具备修辞意识,合理借鉴和运用西方修辞学的劝说策略,努力尝试获得受众"认同"。     

“Society is Out There,Organisation is in Here”: On the Perceptions of Corporate Social Responsibility Held by Different Managerial Groups

Corporate social responsibility (CSR) has become an increasingly significant managerial concept, yet the manager as an agent of corporate bureaucracy has been substantially missing from both the analytical and conceptual literature dealing with CSR. This article, which is both interpretative in nature and specific in reference to the U.K. cultural context, represents an attempt at addressing this lacuna by utilising qualitative data to explore the perceptions of managers working in corporations with developed CSR programmes. Exploring managerial perceptions of motives for CSR initiatives, methods of stakeholder engagement, organisational integration of CSR and its impact on managerial work, this study concludes that an instrumental approach dominates, which indicates an external–internal organisational paradox in the design and execution of CSR initiatives.     

New development: Reconnecting public service ethos and multi-agency collaboration. What are the possibilities and prospects for new local collaborative environments?

The public service ethos (PSE) is typically portrayed as the responsibility of public officers working for the public good, or described negatively as requiring intervention from the private sector. This article explores the relationship between the ethos and collaboration informed by findings from an empirical case study of public officers. It ends by identifying future avenues for research on the PSE by setting out possibilities and prospects for new local collaborative environments.     

Muslim Hoedowns,Tenuous Language and the Uncertain Lives of an Urban Majority

Drawing upon diverse elements of Islamic thought, this essay examines the notions of gathering and footwork to think through the elaborations of a material sensibility embedded in the everyday navigations of contemporary urban life. From reflections on the surreptitious encounters of African Americans in various contexts of subjection, to zar practices in Amman and to popular orientations to megacomplex residencies in Jakarta, the essay attempts to address what it means to think and act collectively in urban contexts that fragment, track, evict and erase long‐relied‐upon forms of collaboration. How might we discover in the seeming contraction of urban sociality something else besides intensive individuation, and what kinds of vernaculars and rhythmic encounters, of bodies moving towards and away from each other, might turn the peripheral forms of the urban into sites of new generativity?     

Turnaround, Corruption and Mediocrity: Leadership and Governance in Three State Owned Enterprises in Mainland China

We focus on moral climates through case studies of three state owned enterprises (SOEs) in a South China City. In Company A, a shipbuilding company, the general manager persuaded the supervisory bureau to allow him to replace the old top management team with managers chosen on merit, and who supported his desire for reforms. He exercised transformational leadership, established internal rule of law, cultivated a spirited moral climate, and achieved turnaround. At Company B, a financial services conglomerate, the general manager exploited strong political connections, enfeebled the governance structures, and with two subsidiary barons proceeded to milk company resources. That, and a large contingent of sleeping incumbents (idle protégés), bred a moral climate overrun by corruption, dereliction of duty and hubris. Bankruptcy was not averted. Hotel X, a subsidiary of company B, was a partial machine bureaucracy; its moral climate characterised by punishment avoidance and lack of spirit. A headquarters power bloc and the sleeping incumbents whom they protected prevented a law abiding, equity sensitive general manager from improving performance, and he lost heart. From these cases, we build a model of the relationship between moral leadership, institutional superstructure, internal governance and control systems, enterprise moral atmosphere, and performance.