都市农业在城市化进程中的战略定位

都市农业作为一种新的农业发展历年,在世界各国已经受到重视并取得一定的发展,目前在我国它还刚刚起步,还不够成熟,要是都市农业健康全面地发展首先它要有明确的战略定位,文中分别从经济、社会、生态以及空间上对都市农业发展的战略环境进行了分析,然后在此基础上对它的战略定位决策提出一定的对策和建议。     

我国企业跨国经营的本土化发展战略研究

近几年我国的跨国公司发展迅速，跨国企业如何发展逐渐成为社会关注的焦点。如果跨国公司带有许多来自母国的政治、经济和文化色彩，那么很容易受到东道国的排斥、猜疑与限制，这样会制约跨国企业的发展。因此只有实现从中国企业到“东道国企业”的转变，增强企业参与国际竞争的能力，才能使我国跨国企业在东道国的发展立于不敢之地。本文就针对本土化经营战略的一些具体措施进行了一些研究。     

Gaining legitimacy through hiring local workforce at a premium: The case of MNEs in the United Arab Emirates

This study examines the process and outcomes of cultivating external legitimacy through the employment of host country nationals by multinational enterprises’ (MNEs) affiliates in the United Arab Emirates. It builds on the literatures of both institutional theory and legitimacy. Analysis of data obtained from 48 managers of MNE's affiliates located in the UAE shows that in sectors where the employment of host country nationals is almost taken for granted such as in banking, MNEs are driven by a sense of appropriateness and social legitimacy. In contrast, in sectors where the employment level of UAE nationals is almost nonexistent, those MNEs engaging in localization are driven by the logic of economic efficiency and tend to employ nationals in order to extract rent from the government. The authors discuss the results and their managerial and policy implications.     

Localization and Customer Retention for Franchise Service Systems

This is one of the first studies to explore customer retention in reference to the franchisee–customer relationship. A subsequent objective was to examine localization and standardization from a franchise unit and system-level perspective. Data was collected using a self-administered survey based on customers of pet grooming services in Australia. Findings suggest that the addition of a customer retention perspective reveals a greater depth to the franchisee–customer relationship. Importantly, this implies that there are additional factors likely to influence franchisee–customer retention within franchise outlets. We suggest that individual franchise units, in cooperation with local customers, should co-create local marketing initiatives.     

基于贝叶斯理论的城市供水管网泄漏在线检测与定位

许多城市的供水管网都安装了SCADA(Supervisory Control And Data Acquisition)系统,基于SCADA系统监测到的数据可对管网泄漏进行检测。通过引进统计学概率论中一基本定理——贝叶斯定理来建立管网泄漏的在线检测与定位模型,一定程度上解决了水力模拟误差、测量误差、测点配置等因素导致的不确定性问题。模型通过实例考核取得较为满意的诊断结果。     

国际广告的本土化策略研究

国际广告是国际营销的一个重要手段,面对各国纷繁复杂的市场环境和社会特点,国际广告实施开本土化策略的趋势已经越来越明显。本文从五个方面,通过大量案例具体分析国际广告本土化策略的实施方法。     

跨国公司人才本土化与中国企业的人才流失

跨国公司利用中国本土企业用人机制的弊端,实施人才本土化,导致中国本土企业人才大量流失,造成相当严重的后果。面对这种危机,中国本土企业的应对措施有：树立以人为本的思想,借鉴外企的人才战略,改革人才的管理体系等。     

The costs of increased localization for a multiple-product food supply chain: Dairy in the United States

There is increased interest in greater localization of food supply chains but little evidence about the effects of localization on supply-chain costs. Assessing these effects is complex in multiple-product, multi-process supply chains such as the dairy industry. In this study, we develop a spatially-disaggregated transshipment model for the US dairy sector that minimizes total supply-chain costs, including assembly, processing, interplant transportation and final product distribution. We employ the cost-minimizing solution as benchmark to compare alternative scenarios of increased supply chain localization. Our results indicate: (1) short-run limits to increased localization, (2) modest impacts on overall supply-chain costs, and (3) large cost re-allocations across supply chain segments, regions and products. We find that increased localization reduces assembly costs while increase processing and distribution costs. Cost increases are larger in regions with smaller raw milk supplies and during the season when less raw milk is produced. Minimizing distances traveled by all dairy products results in tradeoffs across products in terms of cost and distance traveled. The relationship between increased localization and costs appears to be nonlinear.     

跨国企业"人才本土化"概念初探

本土化战略是跨国企业生存和发展的重要的经营策略,而人才本土化成为其重中之重,可以说是本土化战略的最为核心和重要的部分.人才本土化不仅仅是一般基层员工和技术人员的本土化,越来越重要的是跨国企业在所在国子公司中的中高级管理人员的本土化.     

工商管理专业本地化案例教学效果模糊综合评价

本文是针对当前高校工商管理专业案例的使用问题所作的研究,为了解决长期以来洋案例给工商管理专业教学带来的水土不服问题,与实践相脱节等问题。本研究采用理模糊综合评价法避免了以往研究中的主观性,更加科学地对工商管理专业本土化案例教学课程体系进行了评价。