A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Virtual reality and mixed reality for second chance tourism

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue facing tourism across the world. The closure of tourism sites and attractions is increasingly more common due to the difficulty and expense of managing preservation with onsite tourism engagement. However, the closure or destruction of tourism sites presents challenges for tourism development. The inability to foster meaningful visitor engagement at sites has implications for the local communities. This paper aims to explore the efficacy of creating tourism experiences in destinations and sites that have succumbed to over-tourism, resultant deterioration and even, destruction. To achieve this objective, the paper introduces the concept of second chance tourism and the role of innovative preservation methods such as virtual and mixed reality. Based on the proposed framework, the collation of data will provide indications on site preservation and impact mitigation via a second chance to reduce pressure on inherently fragile destinations.     

外语教学法分析及其启示

本文通过对十种外语教学法的产生过程、原则及其优缺点的分析，从中得到有益的启示：外语教学法是依据不同的语言学、心理学、教育学、哲学等理论来建立自身的理论，所以它们自然会强调这些学科的不同的侧面。因此，我们要择善而从、博采众长，从实际出发，因材施教，灵活运用。     

AN EMPIRICAL EXAMINATION OF RELATIONSHIP MAGNITUDE

Based upon a review of the extant literature, it is proposed that the structure of an interorganizational relationship is composed of relationship type and the under‐researched construct of relationship magnitude. Specifically, it is hypothesized that relationship magnitude, a second order construct composed of trust, commitment, and dependence, affects relationship type, which affects the perception of value of the relationship. The results of a survey analyzed through structural equation modeling support these hypotheses.     

CALL及其制约因素刍议

当今世界,计算机已被广泛应用于语言教学。计算机辅助语言教学经历了行为主义的计算机辅助语言教学、交际的计算机辅助语言教学和整体的计算机辅助语言教学三个主要阶段。运用计算机辅助语言教学有助于激发学生的学习动机,为学生提供真实的学习材料,促进学生进行更广泛的相互交流活动,提高学生的个体化学习能力,鼓励学生从单一信息源中脱离出来,促进全球化的共识等。但是,计算机辅助语言教学也有其制约因素,文章从财政困难、计算机软件和硬件的可利用性、技术与理论方面的障碍以及技术的接受等四个方面对此进行了阐述。     

THE EFFECT OF INVESTMENT IN INTERORGANIZATIONAL INFORMATION TECHNOLOGY IN A RETAIL SUPPLY CHAIN

The primary purpose of this research was to investigate the effect of investment in information technology in a supply chain. The results of that investigation are presented by focusing on an empirically tested supply chain relationship model containing both behavioral and operational constructs. The four behavioral constructs represented in the model are relationship trust, relationship commitment, relationship dependence, and long‐term relationship orientation. The four operational constructs represented in the model are retailer investment in interorganizational information technology, perceived supplier investment in interorganizational information technology, logistics efficiency, and logistics effectiveness. Among other findings, the results of the investigation found that perceived supplier investment in interorganizational information technology has a significant and positive effect on logistics efficiency.     

A dynamic approach to the analysis of strategic alliances

The increasing trend in strategic alliance formation between major firms around the world, has prompted researchers from various disciplines to look at this phenomenon in great detail. In this paper, we review alternate approaches in the literature in this area. We then propose a non-linear dynamic approach to study the formation of competitive strategic alliances and contrast it with the traditional game-theoretic approach. The pros and cons of these two approaches are discussed with reference to a competitive alliance scenario. Dynamic models have significant managerial implications as they enable us to investigate ‘if-then’ type scenarios and project the impact of different strategies.     

Performance of lot-level low impact development technologies under historical and climate change scenarios

Low impact development (LID) systems have potential to make urban cities more sustainable and resilient, particularly under challenging climate conditions. To quantify performance capabilities, modeling results for an array of combinations of LIDs are described using PCSWMM at lot-level to examine performance of individual LIDs on volume and peak flow reductions. Among the four LIDs studied: rain barrel (RB), vegetative swale (VS), bioretention cell (BC), and permeable pavement (PP), PP at lot-level demonstrated the best capability for reducing surface runoff volumes and peak runoff rates under historical weather conditions, while BC showed similar capability for reduction of runoff volumes but minimal peak flow reduction. With PP as the controlling method at lot-level, the maximum percentage reduction of runoff volume for a 2-year storm is 58% whereas for a 100-year storm, the runoff volume reduction is 20%. These results mean the extent of flooding that may arise from the 100-year storm is reduced, but not eliminated. Effectively, the 100-year storm volumes with LID are devolved to have flooding equivalent to a 25-year storm. Under climate change scenarios, performance for all LIDs declined at various levels, where BC was the most resilient LID for a climate change scenario, such that projected 2-year or 5-year storms with climate change will have its impact devolved with LID in place, to result in similar volumes and peaks without LID under historical conditions. Furthermore, even with an assembly of lot-level LIDs distributed throughout the community, there is not attenuation to substantial degrees of flooding for major events, but there can be effective control for water quantity for small (2- to 5-years in particular) storm events.     

YAWL语言及其系统的初步研究

工作流和工作流管理系统的合理应用可大大提高办公自动化的程度,而现有的工作流系统在支持工作流基本模式上存在一定的缺陷。一种新出现的YAWL语言较好地支持了工作流现有的基本模式,文章就YAWL语言及其系统的执行方法进行了初步的研究。     

汉语外来词的历史进程及其社会文化性浅析

外来词的大规模进入是改革开放后显著的语言现象。在分析这种语言现象的同时 ,梳理了历史上汉唐时期 ,晚清至“五四”前后这段时期的外来词状况。在此基础上 ,从语言学角度阐释中国文化由封闭性向开放性的过渡及中国现代语言文化的包容性特征