Nicknames as identity badges: How self-reflective nicknames can facilitate users’ online social interactions

An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users’ psychology and behavior, direct research on the motivation for and the effect of choosing a particular Internet nickname has been very limited. Borrowing from relevant theories on avatars, this paper summarizes the motivations behind Internet nickname choices in terms of three aspects: virtual exploration, social navigation and contextual adaptation. Moreover, from the perspective of collective self-esteem (CSE) and group identification, this research explores the influence mechanism between the motivations underlying Internet nickname choices and users’ online social interactions. A total of 394 samples were obtained from online communities in China to test our research model. We found that virtual exploration, social navigation and contextual adaptation are three motivations for creating Internet nicknames, and they have direct effects on the online social interactions of users. CSE has a full mediating effect between virtual exploration and online social interaction and acts as a mediated variable between social navigation and online social interaction. Group identification fully mediates the relationship between social navigation and online social interaction as well as that between contextual adaptation and online social interaction. The conclusion of this paper provides not only a new perspective for the study of Internet nicknames but also a potentially feasible way to stimulate users’ online social interactions.     

The Relationship Between Consumer-Brand Identification and Brand Extension

The present research aims at examining the role of consumer-brand identification (CBI) in attitude toward brand extension regarding the congruency between the values of consumers and brands. In this way, the benefits of CBI to consumers and brand managers are outlined. This research has been conducted through designing a survey and collecting data through a questionnaire. For data mining and investigating the model, the SEM approach is implemented. According to the findings, high levels of CBI lead to positive attitudes toward the brand extension, and that value congruity positively impacts this relationship. The results outline that CBI impacts fit and tie in separate ways, so that CBI effect on fit is more substantial. Furthermore, according to the results, in comparison to the role of tie, the role of fit is more significant in predicting attitudes toward brand extension. The sample from university students is appropriate for testing theory, but limits generalizing the results of the research. In addition, this research has studied one product category and is limited in this perspective. The findings have remarkable recommendations for implementing brand extension as they emphasize the role of perceived fit. Moreover, by reexamining CBI in a less known market, the research has outlined its positive outcomes for firms. This research has used perceived tie in a brand extension context and, similar to perceived fit, has implemented it as another factor to predict attitude toward brand extension. In addition, this research is unique, as it has investigated CBI in a new context.     

掺气减蚀保护作用的新概念

利用针式掺气流速仪测量原型和模型掺气浓度场、流速场，气泡尺寸及其概率分布的研究成果表明，原型水流韦伯数高，形成微小气泡的能力比模型强，气泡上浮慢，接近底部的小尺寸气泡概率及掺气浓度比模型大。初步研究认为：0.2mm或0.5mm以下的微小气泡在掺气减蚀中起着主要作用，可能只要很小掺气浓度即可达到掺气减蚀的效果。因此以小尺寸气泡的掺气浓度，作为判断掺气减蚀保护作用的指标将更为准确。     

NUMERICAL MODEL FOR DYNAMIC SIMULATION OF TRAFFIC FLOW

ＮＵＭＥＲＩＣＡＬＭＯＤＥＬＦＯＲＤＹＮＡＭＩＣＳＩＭＵＬＡＴＩＯＮＯＦＴＲＡＦＦＩＣＦＬＯＷＷｕＺｈｅｎｇ；ＺｅｎｇＬｉ－ｎｏｎｇ（ＤｅｐａｒｔｍｅｎｔＡｐｐｌｉｅｄＭｅｃｈａｎｉｃｓ，ＦｕｄａｎＵｎｉｖｅｒｓｉｔｙ，Ｓｈａｇｈａｉ２００４３３，Ｐ...     

龙开口水电站溢流坝段动力模型破坏试验研究

采用仿真混凝土材料研究了龙开口水电站溢流坝段在不同因素影响下的动力破坏特征,并通过对6个模型试验结果的分析探讨了溢流坝段的动力破坏机理。试验中考虑了坝体-库水的动力相互作用以及横河向地震动对大坝破坏的影响,采用规范谱波和场地谱波两种地震动激励进行模型超载破坏分析。试验结果为工程设计和评价溢流坝段的抗震性能提供依据。     

中山包水电站钢岔管设计

中山包水电站钢岔管在天生桥二级水电站 6号压力钢管下平段分岔 ,岔管HD值达 15 40m2 ,结构体形复杂 ,采用NK HITEN780A Z35和NK HITEN6 90B高强度钢材制造安装 ,在国内水电工程中实际应用较少。文章着重介绍岔管的布置、结构分析和焊缝的无损检验要求。中山包水电站的正常发电运行 ,为 80kg/mm2 级高强钢在国内水电行业的应用提供了第 3个成功实例     

竹坑水库大坝安全鉴定分析

在竹坑水库大坝安全鉴定中,认真分析了该工程存在的主要问题,并针对大坝的结构稳定和渗流稳定作了详细的分析论证.     

基于支持向量机的岩爆识别模型

岩爆的发生受多种因素的影响,这些因素关系错综复杂,以不同的特征和组合对岩爆产生综合影响,为科学、充分地利用现有的有限工程资料,本文从地下洞室围岩最大切向应力、岩石的单轴抗压强度和抗拉强度以及岩石冲击倾向指数四个主要因素出发,提出了基于支持向量机的岩爆识别模型,较好地解决小样本、非线性、高维数、局部极小点等的实际问题。     

Experience with Siberian Centralized Dispatch Regulation regarding location determination of damages sustained by intersystem high-voltage transmission lines

A set of measures that can be implemented by the Relay-Protection and Automated-Equipment Service for Centralized Dispatch Regulation (CDR) in Siberia to determine the location of damage sustained by inter-system 550-and 220-kV transmission lines maintained by the United Power System (UPS) of Siberia, and the methodology and technology of damage-location determination (DLD) are described. The damage sustained by the 500-kV high-voltage lines (HL), and the accuracy of DLD relative to zero-sequence emergency parameters are analyzed statically. __________ Translated from élektricheskie Stantsii, No. 5, pp. 59–62, May, 2006.     

Measurement error and panel data1

The underidentification of linear models with measurement error does not necessarily extend to panel data models, as has been shown by GAiliches and Hausman (1986). We discuss and extend some of their results for a simple case and address particular issues concerning identification and asymptotic variances.