Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

Nicknames as identity badges: How self-reflective nicknames can facilitate users’ online social interactions

An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users’ psychology and behavior, direct research on the motivation for and the effect of choosing a particular Internet nickname has been very limited. Borrowing from relevant theories on avatars, this paper summarizes the motivations behind Internet nickname choices in terms of three aspects: virtual exploration, social navigation and contextual adaptation. Moreover, from the perspective of collective self-esteem (CSE) and group identification, this research explores the influence mechanism between the motivations underlying Internet nickname choices and users’ online social interactions. A total of 394 samples were obtained from online communities in China to test our research model. We found that virtual exploration, social navigation and contextual adaptation are three motivations for creating Internet nicknames, and they have direct effects on the online social interactions of users. CSE has a full mediating effect between virtual exploration and online social interaction and acts as a mediated variable between social navigation and online social interaction. Group identification fully mediates the relationship between social navigation and online social interaction as well as that between contextual adaptation and online social interaction. The conclusion of this paper provides not only a new perspective for the study of Internet nicknames but also a potentially feasible way to stimulate users’ online social interactions.     

结构-波浪-海床耦合系统中大圆筒结构的波压力响应

以沉入式大圆筒结构为对象，通过设计随机波浪水槽实验，测取了在单筒和连续筒两种结构型式、两种沉入深度和两种波谱输入下结构表面的动波压力分布。波面高度以及波压力历程均在领域进行分析。通过计算结构表面沿高程和沿环向的波压力谱及波压力传递函数，将单筒实测结果与基于线性绕射理论的解析解进行了比较，同时也详细对比了两种结构型式下的实测结果。文中汇报了在研究中获得的新发现及进行的相应分析，特别是在结构——波浪——海床动力相互作用下对波压力响应机理以及针对连续筒的研究，可为工程应用提供有价值的参考。     

Advertising,Price and Quality in Self–regulating Professions: A Survey

This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion     

Problem shifts and market research: The role of networks in business relationships

This article discusses changes in approach to the study of business relationships, and sees the paradigm concept as constituting an inadequate basis for describing gradually evolving changes in the perception of business. The frequent references to paradigms appear to focus more on state aspects than on change aspects of theory building. The article attempts to trace some of the changes in the perception of markets preceding the emergence of network theories, and relates the presence of an interactional approach to business studies to the concept of problem shifts (Lakatos). The development of interactional approaches in marketing is seen as representing a shift away from theory building commonly found in economics and organizational theory. Changes in the approach to the study of business relationships are interpreted as theoretical or empirical problem shifts, and are thus related to the a priori and a posteriori relevance of the continual evolution of alternative business theories. The article explores some of the epistemological relevance of the network theories to the study of market relationships, and the potential impact on continual changes in approach to the study of markets.     

广东省东江流域显著水问题类型识别

通过构建流域水资源、水环境与水生态功能评价指标体系,采用ArcGIS自然间断点分级法分析广东省东江流域水资源、水环境与水生态3类涉水功能的空间格局特征,采用Spearman等级相关系数定量分析3类涉水功能间的交互作用,识别各地区显著水问题类型,并提出相应管控策略。结果表明：广东省东江流域水资源、水环境与水生态功能评价等级空间格局体现出显著的空间差异性;流域水资源、水环境与水生态功能间的交互作用类型为兼容;基于3类涉水功能评价等级及功能间交互作用类型,将广东省东江流域10个评价单元划分为水资源、水环境、水生态、水资源-水环境、水生态-水环境及非显著型6个显著水问题类型。     

城市洪涝试验研究进展

城市洪涝物理试验与原型试验是开展数值模型验证及提高预报预警精度的重要手段。从城市产流过程、地表洪水演进以及地表径流与管网水流交互三方面,综述了近年来国内外城市洪涝试验的研究进展。针对目前城市洪涝试验研究中存在的不足,指出今后应完善现有城市产汇流过程相关机理方面的试验研究,深入研究地表与管网垂向交互过程,加强与城市洪涝期间的流动行为密切相关过程的定量试验研究。     

不同土性地基考虑 ＳＳＩ效应的隔震结构地震响应分析

为探究不同土性地基的ＳＳＩ效应对层间隔震结构影响机理与动力响应规律,选取一个典型层间隔震结构,对其简化并制作缩尺模型,采用振动台试验的方法,分别在硬土、软土这两种地基上单向输入4条地震波来研究模型的动力响应。结果表明:土体具有明显的放大效应,随着地基土由硬变软,隔震结构周期延长倍数降低。隔震结构在硬土地基上能发挥较好的减震效果,而软土地基上减震效果明显减弱。软土地基上塔楼的动力响应较硬土地基增大,塔楼容易成为薄弱部位,其抗震设计应重点关注。     

Optimising a Probabilistic Model of the Development of Play in Soccer

We present a probabilistic model based on the one developed by Hernández Mendo and Anguera (Revista de Psicologíca Social, 16(1), 71–93, 2001). Here we have tried to break down the interaction contexts that the opposing teams are able to generate and transform during the game. We are aware that a given player or team does not produce consistent behaviour in similar situations. However, a degree of uncertainty is assumed to exist regarding whether the results obtained are a specific function of the analysis used. In order to carry out this research a category system which optimized that used in the previous model was developed. This system should enable the interaction between teams to be observed within the actual play of a soccer game. A lag sequential analysis was performed on the basis of a coding of the behavioural flow. After describing the behavioural patterns obtained a probabilistic model of the development of play in soccer is proposed.