A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

The social process of internet appropriation: Living in a digitally advanced country benefits less well-educated Europeans

We generalize and extend the sequential model proposed by the resources and appropriation theory to explain the digital divide in the European Union plus the United Kingdom (EU27+UK). We measure the theoretical constructs of the model with data provided by the EU and test the theoretical predictions using a partial least squares structural equation model. We find support for the hypothesized relationships but find that the effects vary depending on the digital development level of countries. While education overall is the primary determinant of the social production of digital inequalities, a country's digital development level is crucial for less well-educated Europeans. These findings have theoretical and practical implications: (1) they call into question the homogeneity of the effect of causal relationships and the assumption that individuals differ only in terms of motivation, access, and digital skills, and (2) they indicate that socially disadvantaged Europeans benefit from living in more digitally developed countries.     

Discussion on the Benefits Distributing Structure in Village Land Deal

According to everyone average welfare value of land resources; this paper constitutes the base line of glebe usufruct deal value by analyzing the factors, which are affecting glebe usufruct deal value. Having adopted share＇s quotient of ownership and contracting power, the paper erects assigning mechanism to the income of glebe deal. Because of the share dynarnicity being adopted which shows the flexible strong points, the shares of ownership and contracting power avoid many unnecessary otiose disputes on income of glebe deal, adding the stability to the glebe usufruct deal. It is beneficial to the freedom flow and validity manufacture factor installment and also to the nonagricultural changing course.     

征地现状调查

２００３年７月以后，中央政府三令五申，不准滥征耕地，大肆圈地的势头得到遏制。但违规征地没有止息，耕地仍在减少，形势不容乐观，仍须从严控制。     

乡镇供水工程设计中应注意的若干问题

乡镇供水作为水利开发建设中的一个新领域，设计工作是龙头，有许多技术问题需要研究和探索，阐述了乡镇供水工程设计应注意的若干问题，并对设计中存在的一些具体问题进行了分析和探讨。     

重庆市城市土地经济效益评价

从产出和投入两方面构建城市土地经济效益评价的指标体系,采用层次分析法对重庆城市土地的经济效益进行评价,可知:重庆城市土地的经济效益总体水平较低、波动较大,重庆城市近年来投入偏高影响了土地经济效益,而且重庆城市土地利用的集约化水平不高.     

浅谈水利枢纽道路工程建设中的几个问题及其对策

从水利枢纽工程建设的实际出发,分析了枢纽道路建设中的几个值得考虑的基本问题。针对永久性道路的建设环境和建筑特点以及临时性道路的复杂性和多样性,提出了永久性道路和临时性道路建设的基本对策。基于高新技术材料HEC作为道路建筑胶凝材料的实际工程应用,在道路结构布局观念、设计思想、建筑选材和施工工艺及其技术经济性能比等方面提出了枢纽道路工程建设的实施方案,其有效性和可推广性在水布垭道路工程建设中得到了印证。     

海河流域河道外生态需水研究

水土流失是海河流域较为突出的生态环境问题之一。经对比研究发现，植被覆盖度的变化会通过影响洪充量，土壤侵蚀量等因子，进而改变水土流失的状况。从提高植被覆盖度尤其是低覆盖度草地植被的角度出发，定量研究了为改善流域水土流失状况河道外生态需水的具体数额，得出海河流域现状年河道外生态耗水（降水）385亿m^3。另外，为改善河道外生态环境状况将低覆盖度草地提高地提高至中等覆盖度水平，则需要增加生态需水12．5亿m^3。     

政治体制上端改革:反腐败斗争的迫切需要

我国的反腐败已经进入了一个特殊的高原期,能否实现政治体制上端的重大改革,是决定中国反腐败能否实现突破的关键。政治体制上端改革要坚持三个不动摇、发展党内民主、完善人民代表大会制度和改革政党制度,可以建立"廉洁岛"式的政治特区。