A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.     

浅谈水利枢纽道路工程建设中的几个问题及其对策

从水利枢纽工程建设的实际出发,分析了枢纽道路建设中的几个值得考虑的基本问题。针对永久性道路的建设环境和建筑特点以及临时性道路的复杂性和多样性,提出了永久性道路和临时性道路建设的基本对策。基于高新技术材料HEC作为道路建筑胶凝材料的实际工程应用,在道路结构布局观念、设计思想、建筑选材和施工工艺及其技术经济性能比等方面提出了枢纽道路工程建设的实施方案,其有效性和可推广性在水布垭道路工程建设中得到了印证。     

灌河潮流界位置确定与港口防淤探讨

盐城市位于江苏省中部,地处黄海之滨,承接里下河腹部区的排水,区内入海河流众多,在这些入海河流上大多建有挡潮闸坝。但由于盐城市近海为淤积型海岸,闸坝的建设改变了河口的自然状态,造成港口下游淤积严重,排水不畅。灌河作为江苏省沿海唯一下游没有建挡潮闸的重要入海河流,仍为自然状态,下游港口未淤积。本文通过对灌河水体涨、落潮中氯离子含量的监测,找出海水上溯的最大距离,确定其影响范围,为其它入海流河流的防淤提供借鉴。     

灞河生态治理工程模型试验研究

通过模型试验 ,对位于西安市东郊因采沙使河道破坏严重的灞河河段进行了复现试验和研究 ,并以此为依据 ,通过优化比较为设计部门提供了合理的橡胶坝坝址和坝座高程。在此基础上 ,又对建坝后橡胶坝对上下游冲淤变化的影响进行了试验研究和分析 ,解决了工程设计中的一些关键技术问题     

贵州省境内尾矿库的选址、勘察和评价

尾矿废水和废渣通过库、坝址向库外的泄漏，是不允许的，将会对环境造成极大的危害。因此，恰当和合理的选择优良的尾矿库的场址，进行正确的勘察、评价和选择适宜的处理措施，是非常关键的，也是今后工程勘察中面临的新任务和课题。     

葛洲坝电站2号水轮机转轮室中环修复

针对葛洲坝电站2号机组运行中出现转轮室中环损坏的现象,设计制造出转轮室现场机加工的大型专用机床,在修复改造过程中,解决了一系列技术难题,改造后技术指标均达到理想水平,为电站机组现场修复技术积累了宝贵经验.     

Selecting Sites for New Facilities Using Data Envelopment Analysis

This paper develops a mathematical programming model for obtaining a best set of sites for planned facilities. The model is concerned with those situations where resource constraints are present. The specific setting for the paper involves the selection of sites for a set of retail outlets, wherein the ratio of aggregate outputs to inputs for the selected set is maximal among all possible sets that could be chosen. At the same time, the model guarantees that the only sets of stores allowable are those for which the available resources are used to the maximum extent possible.     

网上自主学习在高校教学改革中应用研究

网上自主学习模式是高校教学改革的有效方式之一，对网上自主学习的方式、效果、利弊及适用人群进行探讨。以科技论文写作知识的学习为例，建立网上自主学习的平台，制作专题学习网站，在石家庄铁道学院的研究生中进行试验教学，对网上自主学习模式的学习效果和认可程度进行分析，得出结论：网上自主学习是可行的，必要的，有助于提高学生自主学习能力，适用于大学高年级及研究生等自控能力和自学能力强的群体，应有针对性地积极落实实施，取得满意的教学效果。