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1.
Jung Eun Lee 《心理学和销售学》2019,36(1):57-71
Retailers frequently use exaggerated price discount advertisements with a tensile price claim (TPC; e.g., “Save up to 70%”) to attract consumers because they expect that once consumers enter a store, they will purchase low‐ or medium‐discounted products. Drawing on the selective accessibility model, this study investigated the way in which an implausibly high maximum level of savings stated in a TPC influences consumers’ expected price discount (EPD) and perceptions of actual price discounts across different types of TPCs (i.e., TPC stating a maximum level and TPC stating a range of savings). This study also investigated two situations in which consumers have previous knowledge of a product’s price discount versus when they have less or no knowledge of the discount. For both conditions, a single‐anchor TPC (i.e., “Save up to Y%”) that stated an implausible maximum level of savings led to a higher EPD and lower perceptions of the deal (i.e., perceived savings, price fairness, and perceived value) with respect to the actual price discount than did a TPC with a plausible maximum level of savings. In contrast, when the TPC stated two anchors (i.e., “Save X–Y%”) and consumers had knowledge of the price discount, their EPDs assimilated only toward the plausible anchor (X), and ignored the implausibly high maximum price discount (Y), resulting in a lower EPD and higher perceptions of the deal of the actual price discounts than a TPC that stated a plausibly high maximum level of savings. In contrast, when consumers had no knowledge of the price discount, their EPDs only adjusted toward the more plausible anchor (X), regardless of whether they perceived the maximum anchor as plausible or implausible. Thus, there was no difference in consumers’ perceptions of “Save X–Y%” between implausibly and plausibly high Y%. 相似文献
2.
用电化学方法测定砂浆试件中钢筋的极化电阻,并测定了砂浆的孔隙率,结果发现:砂浆的孔隙率、孔径分布与钢筋极化电阻大小有良好的对应关系。电化学方法能可靠、快速测定砂浆配合比、添加剂对钢筋腐蚀速度的影响。 相似文献
3.
V. K. Voronin S. A. Evdokimov A. I. Leviush A. L. Trofimov 《Power Technology and Engineering (formerly Hydrotechnical Construction)》2006,40(3):190-195
Disturbance of the grounding of the shaft of a turboset or its absence for technical reasons can result in failure, misoperation,
limitation of the operating zone, errors or limitation of the sensitivity of devices for control and protection of exciting
circuits from single-point leakage, and electroerosion of elements of the turboset structure. Measures for increasing the
reliability of the grounding of the shaft are discussed.
__________
Translated from élektricheskie Stantsii, No. 3, March 2006, pp. 61–66. 相似文献
4.
关于差阻式仪器的几个技术问题 总被引:1,自引:0,他引:1
本文对差阻式仪器的几个重要问题,如差阻式仪器的国家标准、监测数据的质量控制、长期埋设仪器的现场鉴定、仪器测值异常的分析处理等进行了讨论,并提出了自己的意见,供有关科研人员进一步研究和参考. 相似文献
5.
模拟我国南方沿海浪溅区和水位变动区的海工钢筋混凝土结构物的腐蚀环境,对掺入粉煤灰和矿渣的混凝土抗氯离子侵蚀性进行了试验。结果表明,在水灰比相同的条件下,加掺和料的混凝土抗氯离子侵蚀性高于普通混凝土。 相似文献
6.
Taking the case study of a community based protest against the closure of a swimming pool in Glasgow, this paper seeks to raise important critical questions about some of the key ideas informing New Labour's urban policy agenda: social capital and active community. It argues that normative notions of active citizenship seriously conflict with bottom-up community protests, highlighting in the process issues of power and inequality. Against claims that New Labour is promoting government through community, here we claim that in the context of this community protest, there was government against community. 相似文献
7.
目前在加筋边坡的极限平衡稳定分析中,认为加筋中产生的预应力能约束土体的运动或者能使抵抗土体运动的阻力增加,而对于加筋的切向阻力作用却没有考虑。主要讨论了在加筋土坡稳定分析时,加筋的切向阻力在加筋工程中起到的作用。认为在加筋边坡的极限平衡稳定分析中,也应考虑加筋的切向阻力作用;提出了计算公式,编制了相应的程序,给出了算例。 相似文献
8.
This paper presents the data of tensile strength of water in depression tank whichwere measured by small venturi during cavitation investigation of a series of real project models.These measurements show that in depression tank water has slight tensile strength in case of highvacuum.But it influences the incipient cavitation number.In tests we also studied the influenceof tensile strength on scale effect of cavitation models. 相似文献
9.
由于十三陵蓄能电站上水库地处蟒山之巅,所在山体地质条件复杂。施工期埋设了大量的监测仪器,原有人工监测系统效率低、资料分析的同步性差。2002年5月,对其进行了自动化改造,现已有一套符合其特点的自动化监测系统。十三陵上水库水工建筑自动监测系统已正常运行了三年,同时也存在着问题,有待于进一步的探讨和改进。 相似文献
10.
2005年初,水电十四局承担了漫湾二期水电站和小湾水电站蜗壳的制造任务。蜗壳钢材选用国产600 MPa级别高强钢,为了全面综合地考核该级别钢种的材料强度和安全裕度,检验模拟大型蜗壳焊接制造工艺的可靠性。对国产的WDB620高强钢进行了可焊性和制造工艺性试验研究,并在国内首次设计、制造模拟压力容器并对其进行水压试验和爆破试验。研究成果通过中国水电集团公司鉴定,结论为该课题研究成果达到国内选进水平。 相似文献