Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Does placing a display of complementary condiments (e.g., ketchup, mustard, buns,etc.) next to a display of hamburgers make shoppers more likely to attend to the hamburgers? Prior work has established that in-store marketing strategies play an important role in drawing attention to products in a retail setting. Building on this research, the present study develops a framework to better understand how shoppers in a natural retail environment attend to displays of complementary products, and how this attention transfers to a focal product. The results suggest that assortment complexity of a display positively affects initial attention capture.. Further, initial attention capture leads shoppers to spend longer evaluating the complementary products in the display, which, in turn, increases evaluation and choice of the focal product. As such, our framework indicates that complementary product displays can be effective at increasing attention to and choice of an associated focal product.     

Effect Sizes in Qualitative Research: A Prolegomenon

The American Psychological Association Task Force recommended that researchers always report and interpret effect sizes for quantitative data. However, no such recommendation was made for qualitative data. Thus, the first objective of the present paper is to provide a rationale for reporting and interpreting effect sizes in qualitative research. Arguments are presented that effect sizes enhance the process of verstehen/hermeneutics advocated by interpretive researchers. The second objective of this paper is to provide a typology of effect sizes in qualitative research. Examples are given illustrating various applications of effect sizes. For instance, when conducting typological analyses, qualitative analysts only identify emergent themes; yet, these themes can be quantitized to ascertain the hierarchical structure of emergent themes. The final objective is to illustrate how inferential statistics can be utilized in qualitative data analyses. This can be accomplished by treating words arising from individuals, or observations emerging from a particular setting, as sample units of data that represent the total number of words/observations existing from that sample member/context. Heuristic examples are provided to demonstrate how inferential statistics can be used to provide more complex levels of verstehen than is presently undertaken in qualitative research.     

专利技术转让的产权关系研究

随着科学技术的不断创新和提高,专利技术的交易越来越频繁,其交易所占贸易的比重也越来越大。文章指出,在专利技术交易发生前后对被交易技术进行必要的产权研究,理顺交易双方的产权关系,明确交易双方的权利和义务,对于交易双方避免交易错位和发生法律纠纷有着重要的指导意义。     

各向异性厚板固有频率的精确解

该文抛弃薄板理论的位移和应力假设，利用矩阵分析和三维弹性动力学理论，导出四边简支各向异性厚板的固有频率方程。该方法可推广应用于各向异性层合板动力分析。     

辐射迁移方程--一个K-辛空间上的正则方程

说明了均匀、轴对称、无源介质是一个K-辛空间上的Hamilton系统，Hamilton函数是系统的守恒量；数值计算辐射强度角分布的合理途径是将辐射迁移方程离散成以离散Hamilton函数为守恒量的有限维K-辛空间上的正则方程，并采用保离散Hamilton函数守恒的K-辛算法数值求解．     

The economics of land transfer and title insurance

In the presence of uncertainty over the title of land (due to fraud or error), a legal system can protect either the current (innocent) owner, or a previous owner who claims title. The predominant system in the United States generally awards title to the latter in the event of legitimate claim. Thus, current owners frequently purchase title insurance to provide indemnification in the event of a loss. In contrast, the Torrens system awards title to the current owner, but provides for indemnification of any legitimate claimants. We evaluate these two systems and argue that if transaction costs are low, both promote efficient assignment of title (according to the Coase Theorem), but if transaction costs are high, the Torrens system is more likely to award title to the party that values it the most (namely, the current possessor).     

NUMERICAL SIMULATION OF STREAMBED HEAT TRANSFER

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日本转移定价税制研究

转移价格是指跨国关联企业之间进行交易时使用的价格。70年代以后，随着日本经济实力的增强，日本企业经营国际化迅猛发展，出现了许多利用国际关联企业转移所得而避税的情况，而日本有关跨国公司转移定价的税制的实施，使这一避税现象得到了了的避免。随着我国加入WTO后外资的更多进入，加强转移定价的管理势在民行，学习发达国家的先进做法，将有助于我们在这方面少走弯路。     

大伙房水库渗流监测自动化系统建设经验

介绍了大伙房输水工程重要的配套工程——大伙房水库渗流监测自动化系统的设计方法与实施过程，阐明了测位选布与工程衔接、方便系统维护与运行等问题，实现了与原观测系统的设计选点、施工建设、应用开发及数据处理过程等的配合，在保证系统原观测成果连续、设备运行稳定、与其他系统协调友好、施工过程不冲突和不重复的基础上，很好地实现了由传统监测向自动化监测的过渡。