德国邮政:扩张战略网罗世界物流

对德国邮政的物流战略进行了分析，并通过分析绘制出德国邮政世界网的物流模式。     

Endogenous Money,Fiscal Policy,Interest Rates and the Exchange Rate Regime: A Comment on Palley,Tymoigne and Wray

One of the main collective contributions of the various heterodox schools of monetary thought, such as circuit theory, Post Keynesian theory, modern money theory (MMT) and others, has been to stress the importance of the endogeneity of money via bank credit creation. It is necessary to stress the notion of a collective contribution because of the various claims and counter-claims to academic priority made in the literature. The recent exchange between T.I. Palley and E. Tymoigne and L.R. Wray in this journal provides a clear example of this. This response examines the differences between these writers in some detail.     

Coloring the destination: The role of color psychology on Instagram

Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis were adopted to investigate how lightness, chroma, and hue may influence Instagram posts' popularity. Generally, individuals appeared more likely to respond to brighter and more saturated destination pictures. Orange, yellow, blue, and violet contributed significantly to post popularity based on different photographic typologies. Overall, color is a complex construct that functions within diverse dimensions and can enrich tourists’ destination-related perceptions. Based on brand post popularity and color theories, the study findings provide valuable implications for effective and efficient destination promotion via Instagram. Relevant limitations and future directions are also discussed.     

Firm Investment decisions in the post‐conflict context

Economic and political transition can occur through peaceful or violent means. Violent transition disrupts the incentive for firms to make productive investments. This paper studies the determinants of profit reinvestment for firms in post‐conflict transition economies. Results indicate that while access to finance is an important determinant of reinvestment during transition, it is not as important in the post‐conflict context. However, property rights protections, in particular institutions of contract enforcement, are a more important determinant of profit reinvestment for firms operating in the post‐conflict environment than for firms in general. This indicates that obstacles to investment are context specific.     

The development of integrated marketing communications at the British General Post Office, 1931–39

In the 1930s, the General Post Office (GPO) in Britain became one of the nation’s most innovative pioneers of marketing communication. Following criticism of the organisation in the 1920s for its conservative use of publicity, the GPO embarked upon a series of creative publicity campaigns that applied, amongst other methods, advertising, public relations, promotions, cinema, events and artistic posters. Through an overview of its publicity, and through a narrative of three case-studies, this article argues that one of the most important innovations of the GPO was its integration of marketing communication, both in terms of techniques used and in relation to its emphasis in promoting the organisation and the services it provided.     

Art of the possible or fool's errand? Diffusion of large-scale management innovation

Organizations are continually challenged to increase efficiency and improve performance despite frequent cuts to personnel and budgets. These challenges force organizations to identify, develop, and diffuse various management innovations. Diffusion efforts are often met by resistance, reluctance, or ambivalence, resulting in what many consider to be a fool's errand. While management innovation may not be the forte of large, bureaucratic organizations, we present a case study of a U.S. Air Force maintenance, repair, and overhaul organization that has recently, and successfully, diffused a large-scale management innovation. Results from the case study support the development of a diffusion of innovation framework that identifies important mechanisms associated with the acceptance, routinization, and assimilation of management innovation. The framework informs leaders of the diffusion process, while the recommended actions of relentless leadership, deliberate development of personnel, and enterprise involvement drive diffusion efforts and help leaders achieve desired results in innovation diffusion and associated performance improvement. Overall, we assert that the pursuit of management innovation is not necessarily beyond the art of the possible for business leaders.     

后股权分置时代的并购支付方式——国际经验与中国借鉴

本文回顾了最近几年国外对并购支付方式的实证研究成果,同时从美国、欧洲和全球不同地区分析国外主要采用的并购支付方式。我们发现,与成熟证券市场的国家相比,目前我国支付手段过于单一,普遍采用现金支付;股票支付将逐渐成为我国后股权分置时代并购支付的主要手段。通过以上分析,我们为相关部门提供了翔实而全面的国际经验,并在最后提出相应建议。     

Host tourism aspirations as a point of departure for the sustainable livelihoods approach

The sustainable livelihoods (SL) approach offers a holistic framework and a practical toolkit to analyze tourism's impacts and interactions within a community. This study argues that the usefulness of the SL approach in tourism can be enhanced by ensuring that the approach is built on a genuine people-centered starting point. The exploration of the local community's representations of, and aspirations for, their roles in tourism as a future livelihood choice meets this need. To verify the value of this approach empirically, this study examined the case of Lhasa, Tibet, and local youth as the research respondents. The findings suggest that the young hosts in Lhasa urban area were heterogeneous in their responses to tourism as a future livelihood choice. They fell into four subgroups: in-betweeners, ambivalent supporters, alternative supporters, and lovers. Further, this study examined the profiles of these four subgroups and explored their responses. The study enhances the SL approach by taking tourism as an example and clearly defining the departure point for its adoption within the context of broader livelihoods portfolios. Additionally, it suggests some potential directions for tailored management strategies to meet youth and community perspectives.     

后补贴时代中国新能源汽车产业发展研究

2019年3月,四部委公布新一轮新能源汽车补贴政策,相比2018年标准平均退坡超50%。自政策公布之后,国内新能源汽车市场环境发生巨变,新能源汽车销量增长明显放缓,部分新能源汽车及零部件企业经营困难甚至倒闭,加之以特斯拉为首的外资新能源汽车企业陆续在华设厂投产,使国内新能源汽车市场竞争加剧,下行压力增大,新能源汽车产业正式进入后补贴时代,在此背景下,需要政府部门、相关企业重新评估市场现状,制定新的新能源汽车产业发展战略和路径,推动产业持续健康地发展。     

基于农村需求的邮政物流创新研究

发展农村经济,提高农民收入是当前经济工作的重点之一.制约农村经济发展的因素很多,其中一个主要因素是农村缺少现代物流.构建农村现代物流可以加速农村物资的流通,改善农村建设,提高农民收入.中国邮政已经建立了覆盖广大农村的物流网络,加之中国邮政作为一家国企在农村拥有很高的信誉度和知名度,是农民可以信赖的企业.邮政开展农村物流具有得天独厚的优势,既有利于新农村建设,又可增加邮政的实力,农村将会成为邮政物流的重要市场.