银行保险“政策租”效应分析——扎堆、技术升级与经营绩效

金融市场化的过程中,寿险公司、银行两个市场主体合作所体现的银行保险表现为寿险公司的渠道战略,寿险公司进驻银行的主要目的是在"政策租"下获得规模效应,由此导致寿险公司"扎堆"银行不具有一般意义上的产业组织效应:差异化战略、成本优势战略和集中化战略。在寿险公司银行保险业务规模的累积性增长及银行加大市场化改革进程导致"政策租"耗散的情况下,基于寿险公司"扎堆"银行的银行保险可持续发展的关键在于提升寿险公司对银行的非政策性投入。

An Analysis of Policy Rent Effect of Banking Insurance: Clump-Together, Technology Upgrade and Business Performance

During the process of financial marketization,banking insurance which is presented by the cooperation of life insurance companies and banks can be seen as a channel strategy of the life insurance companies.The main purpose of entering the banks is that the life insurance companies try to gain the scale effect from the "policy rent".Thus the resulted clump-together of life insurance companies does not have the effects of industrial organization in the general sense: the strategy of differentiation,cost advantage strategy and decentralization strategy.Under the conditions of the cumulative growth of banking insurance business scale of life insurance companies and banks’ accelerating market-oriented reform process which lead to the dissipation of "policy rent",the key for the sustainable development of banking insurance with life insurance companies"clump together"is to increase the non-policy input in banks by life insurance companies.