网络虚拟社会环境下的舆论危机管理

网络舆论的强大社会影响力已成为社会危机的一个重要发源地,因此,在强化社会管理中不能忽视加强对虚拟社会的管理,我们必须统领现实和虚拟两方面的共建.如何提高网络虚拟社会的管理水平,治理网络环境,加强危机防御,深入剖析网络舆论危机的发生机制和发展逻辑,以引导网络舆论,化解危机事件,实现社会管理创新,这是当前加强社会管理迫切且重要的任务.基于网络舆论传播规律的研究,分析导致网络舆论危机频发的原因,并针对性地探寻网络舆论危机社会控制与管理的方式及措施.

On the Public Opinion Crisis Management under Network Virtual Social Environment

The strong social influence of network public opinion has become an important source of social crisis;therefore,when strengthening the social management,it cannot be neglected to enhance the management of the virtual society.We must guide both the real and virtual construction.At present,the urgent and important tasks of strengthening social management are as follows: to improve the management level of network virtual society,to govern the network environment,to enhance crisis prevention,to conduct in-depth analysis of the occurrence mechanism and development logic of network public opinion crisis,so as to guide the network public opinion,resolve the crisis,and realize the social management innovation.This paper studies the transmission law of web-based public opinion,analyze the causes leading to the frequent network public opinion crises,and purposely explore methods and measures to control and manage the social network public opinion crisis.