| Abstract: | This paper identifies the preferable bancassurance alliance structure from the bank's executive management perspective in the Taiwan area. In combination with the relevant literature and interviews with experts, this study adopts the modified Delphi method and the analytic network process (ANP) to construct an evaluation method and to determine ANP effectiveness. The results indicate that executives of banks and insurance companies most prefer financial holding companies. In this study, we apply ANP to construct an evaluation method and introduce four criteria and ten subcriteria for evaluating six alternative bancassurance alliance models. This paper supports ANP as an effective decision making tool. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd. |
