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Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment |
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| Authors: | Venkatesh Shankar Manjit S Yadav |
| Institution: | 1. Department of Marketing, Mays Business School, Texas A&M University, College Station, TX 77843-4112, USA;2. Center for Retailing Studies, Mays Business School, Texas A&M University, College Station, TX 77843, USA |
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