Corporate environmentalism pursuit by foreign firms competing in China |
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| Authors: | Ricky YK Chan |
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| Institution: | 1. School of Management, Fudan University, Shanghai 200433, China;2. Department of Management, School of Business Administration, University of Miami, Coral Gables, FL 33124-9145, United States;3. Department of Management, School of Business Administration, University of Miami, Coral Gables, FL 33124, United States;1. University of Padova and CERIS-CNR, Milan, Italy;2. University of Padova, Via del Santo 33, 35123 Padova, Italy;1. School of Business Management, Dalian University of Technology, Dalian, Liaoning Province 116024, PR China;2. Graduate School of Management, Clark University 950 Main Street, Worcester, MA 01610-1477, USA;3. Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong;1. Universidad ESAN, ESAN Graduate School of Business, Alonso de Molina 1652, Monterrico Chico, Surco (Lima 33), Lima, Peru;2. Florida International University, Department of Management and International Business, MANGO 447, 11200 S.W. 8th Street, Miami, FL, United States;3. University of South Carolina, Sonoco International Business Department, Darla Moore School of Business, 1014 Greene Street, Columbia, SC 29208, United States;4. Universidad Rey Juan Carlos, Paseo de los Artilleros, s/n, 28032, Madrid, Spain;5. STAR Eco Works Society, Santiago A De Mayolo Nro. 460 Coo. Pablo Boner, La Molina (Lima 12), Lima, Peru;1. Department of International Trade, Fatih University, Buyukcekmece, Istanbul, Turkey;2. Department of International Trade and Marketing, Gediz University, Izmir, Turkey;3. Department of Marketing and Supply Chain Management, University of Memphis, USA;1. Business Administration department, Multidisciplinary Institute for Enterprise (IME), Faculty of Business and Economics, University of Salamanca, Campus Miguel de Unamuno, Edificio FES, 37007 – Salamanca, Spain;2. Accounting and Finance department, Faculty of Business and Economics, University of Zaragoza, C\\ Gran vía n°2, 50005 – Zaragoza, Spain |
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| Abstract: | This study examines the relationships among environmental orientation, environmental strategy, firm performance, and regulatory stakeholder influence. Survey data collected from foreign invested enterprises (FIEs) in China show that while internal environmental orientation positively influences environmental corporate (but not marketing) strategies, external environmental orientation positively influences both. These two types of environmental strategy are, in turn, found to positively affect firm performance. Regulatory stakeholder influence is found to exert a direct effect on external environmental orientation. Moreover, it is found to positively moderate the relationship between environmental orientation and environmental strategy. These findings provide FIE executives with useful insights into enhancing firm performance through the pursuit of corporate environmentalism. |
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