| 黑龙江省农产品品牌建设的现状与对策 |
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| 引用本文： | 杨艳会.黑龙江省农产品品牌建设的现状与对策[J].中国林业企业,2013(5):61-62. |
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| 作者姓名： | 杨艳会 |
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| 作者单位： | 佳木斯市东风区建国镇人民政府,佳木斯154026 |
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| 摘 要： | 从黑龙江省农产品品牌建设现状及特点入手，提出了抓好现有农产品品牌培育和提升，加大品牌培育的基础建设切实强化品牌的内在品质，不断提升品牌形象，加大宣传，不断扩大品牌的影响力，努力形成品牌发展的培育机制等措施。
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| 关 键 词： | 农产品 品牌建设 培育机制 |
The Present Situation and Countermeasures of Heilongjiang Province Agricultural Product Brand Construction |
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| YANG Yan-hui.The Present Situation and Countermeasures of Heilongjiang Province Agricultural Product Brand Construction[J].China Forestry Business,2013(5):61-62. |
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| Authors: | YANG Yan-hui |
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| Institution: | YANG Yan-hui (The People＇s Government of Dongfeng District Jianguo town in Jiamusi City, Jiamusi 154026, China) |
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| Abstract: | On the basis of present situation and the characteristic of Heilongjiang province agricultural product brand construction, this paper proposed that paying special attention to the existing brand cultivation and promotion of agricultural products, increasing brand cultivation of the inner quality of infrastructure construction to strengthen the brand, and to form the cultivation mechanism of brand development and other measures by enhancing brand image, increasing publicity and expanding the brand influence. |
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| Keywords: | agricultural products brand building training mechanism |
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