PERSPECTIVE: How Honda Innovates*

This article describes how Honda leverages its engine and other key subsystem technologies into new products uniquely designed for new target users and their new special uses. In this profile of the development of the Honda Element sports utility vehicle, we see how firm can identify new target applications, dive deeply into user research, and translate its acquired insights into specific designs and features. The feasibility and profitability of the effort is maximized by leveraging robust, fully operational platforms within new product lines.