The relative importance of social responsibility in determining organizational effectiveness: Student responses II

This paper, Study II, is the second in a series of papers investigating the relative importance of social responsibility criteria in determining organizational effectiveness, using student samples. A revised version of the Organizational Effectiveness Menu was used as a questionnaire with a sample of 182 senior undergraduate and the MBA students from three universities. Each respondent was asked to rate the importance of the criteria from a manager's perspective. The results support the earlier findings that students responding as managers rate social responsibility criteria, individually and collectively, among the least important of the potential determinants of organizational effectiveness.Dr. Kenneth L. Kraft is Director of Graduate studies at The University of Tampa. He has published numerous articles on Business Ethics, Organization Design, and Strategic Planning in journals such as theAcademy of Management Review, American Business Review, andJournal of Business Ethics. His current research interest centers on the measurement of moral intensity.Dr. Anusorn Singhapakdi is Assistant of Marketing at Old Dominion University. His research has been primarily in marketing/business ethics. He has published in theJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing, as well as various other journals and proceedings.