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DIRECT TO CONSUMER ADVERTISING AND PRESCRIPTION CHOICE |
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| Authors: | TOSHIAKI IIZUKA&dagger , GINGER Z. JIN&Dagger |
| Affiliation: | Graduate School of International Management, Aoyama Gakuin University, Aoyama, Tokyo, Japan. e-mail;: Department of Economics, University of Maryland &NBER, College Park, Maryland 20742, U.S.A e-mail;: |
| Abstract: | |
| Keywords: | |