International marketing research : Susan P. Douglas, C. Samuel Craig (Prentice-Hall International Series in Management) Prentice-Hall, Englewood Cliffs, 1983, xiii + 337 pp. with appendices and index, £22.45 (ISBN 013 4731328) |
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Authors: | Janet French |
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Affiliation: | Marketing Research Pharmaceuticals Division Ciba-Geigy Switzerland |
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