“I don't like wonky carrots”- an exploration of children's perceptions of suboptimal fruits and vegetables |
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| Institution: | 1. Department of Marketing, Otago Business School, P O Box 56, Dunedin, 9054, New Zealand;2. Department of Food Science University of Otago, P.O. Box 56, Dunedin, 9054, New Zealand;1. The New Zealand Institute for Plant & Food Research Limited, 120 Mt Albert Road, Private Bag 92169, Victoria Street West, Auckland, New Zealand;2. Centro de Investigación Básica en Psicología, Facultad de Psicología, Universidad de la República, Tristán Narvaja 1674, C.P. 11200 Montevideo, Uruguay;3. MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Bartholins Allé 10, 8000 Aarhus, Denmark;4. Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass Rutas 8 y 101 s/n, C.P. 91000 Pando, Canelones, Uruguay;1. Chair of Food Engineering, Technische Universität Dresden, 01062 Dresden, Germany;2. Chair of Engineering Psychology and Applied Cognitive Research, Technische Universität Dresden, 01062 Dresden, Germany;1. Aarhus University, Denmark;2. Stralsund University of Applied Sciences, Germany |
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| Abstract: | Children's perceptions of suboptimal fruits and vegetables have not been studied in the suboptimal foods domain. Using two qualitative research methods, this study investigates children's (N = 97) edibility perceptions of suboptimal produce with varied appearance defects. The results show that unlike adult samples previously studied, children are more accepting of suboptimal produce. Defects in shape, size, and certain colour defects were positively perceived, reflecting retailers' opportunities to market suboptimal produce. High levels of brown discolorations and superficial blemishes were not acceptable, implying that produce with such defects could be repurposed as ingredients in foods prepared and sold in-store. These implications reflect retailers' opportunities in marketing suboptimal produce to children, who by their familial influence may also be able to get families to buy and consume suboptimal produce. The importance of familiarity in improving suboptimal food acceptance is also recognised for future research to explore. |
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| Keywords: | Suboptimal produce Food appearance Children Qualitative research Food acceptance |
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