| 高校主流媒体的育人效能 |
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| 引用本文： | 邵燕.高校主流媒体的育人效能[J].嘉兴学院学报,2011,23(2):100-103. |
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| 作者姓名： | 邵燕 |
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| 作者单位： | 嘉兴学院,党委宣传部,浙江嘉兴,314000 |
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| 基金项目： | 2009年浙江省教育厅课题 |
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| 摘 要： | 高校主流媒体的育人效能是指高校主流媒体对受众（大学生）精神和行为等方面发生的影响，进而导致受众（大学生）在知识、能力、行为、思想等方面发生的变化。影响高校主流媒体育人效能的主要因素有传播环境、传播内容、传播媒介及大学生心理。高校主流媒体应该进一步适应传播环境的新变化，做到对传统媒体和新媒体齐抓并举；适时关注大学生心理需求，精心选择和加工传播内容；创新传播方式与技巧，切实提高传播效果，达到引领与强化其育人效能的目的。
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| 关 键 词： | 大学生受众 高校 主流媒体 育人效能 |
Educational Effectiveness of the College Mainstream Media |
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| SHAO Yan.Educational Effectiveness of the College Mainstream Media[J].Journal of Jiaxing College,2011,23(2):100-103. |
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| Authors: | SHAO Yan |
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| Institution: | SHAO Yan (Propaganda Department,CPC Committee of Jiaxing University,Jiaxing,Zhejiang 314000) |
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| Abstract: | The education efficiency of college mainstream media refers to its influence on the mentality and behavior of the audience(college students),which further lead to the changes of the audience(college students) in knowledge,ability,behavior and ideology.The main factors influencing the education efficiency of the college mainstream media are propagation environment,dissemination contents,propagation medium and college students' psychology.The college mainstream media should further adapt to the new changes of... |
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| Keywords: | college students audience colleges and universities the mainstream media educational effectiveness |
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