期刊社销售网络的选择和维护

期刊销售的好坏是一个期刊社赖以生存的必要条件,期刊销售有其自身的特点。选择好的分销渠道,理顺各销售环节之间的关系,是期刊自身发展的迫切要求。因此,期刊社要以最少的销售成本开创更广阔的市场空间。

Selection and Maintenance of Sales Network of Magazines

The quality of the sales journal is a necessary condition for the survival of magazines, and sales of magazines has its own characteristics. It is an urgent requirement for self-development of magazines to choose a good distribution channels and rationalize the relationship between the marketing chains. Therefore, the magazines need to create a broader market space periodical by the minimum cost of sales.