| 浅谈企业的文化品牌发展 |
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| 引用本文： | 庞芳.浅谈企业的文化品牌发展[J].价值工程,2011,30(9):161-161. |
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| 作者姓名： | 庞芳 |
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| 作者单位： | 福建省高速公路三明管理分公司,三明,365000 |
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| 摘 要： | 品牌文化是社会物质财富和精神财富在品牌中的凝结,是文化特质在品牌中的沉积,是消费心理和价值取向的高度融合,是指品牌经营中的一切文化现象。现就其企业如何发展自己的文化品牌进行简要分析。
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| 关 键 词： | 品牌文化 企业 发展 |
Discussion on Enterprise Culture Brand Development |
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| Pang Fang.Discussion on Enterprise Culture Brand Development[J].Value Engineering,2011,30(9):161-161. |
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| Authors: | Pang Fang |
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| Institution: | Pang Fang(Fujian Highway Sanming Mangement Branch,Sanming 365000,China) |
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| Abstract: | Brand culture is the condensation of social material and spiritual wealth at brand,the deposition of cultural characteristics at brand,the highly integration of consumer psychology and value orientation,it refers to all cultural phenomenon at brand operation.The paper briefly analyzed the enterprise how to develop its cultural brand. |
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| Keywords: | brand culture enterprise development |
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