| 国外农产品品牌研究述评 |
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| 引用本文： | 李敏.国外农产品品牌研究述评[J].乡镇经济,2009,25(10):92-95. |
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| 作者姓名： | 李敏 |
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| 作者单位： | 武汉科技大学文法与经济学院,湖北,武汉,430065 |
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| 基金项目： | 湖北省教育厅人文社会科学重点项目:农产品品牌创建和管理研究，湖北省中小企业研究中心科研项目:中小企业应对危机的品牌投放与营销创新研究 |
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| 摘 要： | 品牌是农产品的品格与灵魂，农产品品牌具有巨大的社会价值和经济价值，是未来农业企业发展的立足之本。农产品品牌化是当今理论与实践关注的一个前沿问题。文章基于对国外农产品品牌相关文献的研究，从农产品品牌研究的重要性、历史发展、分布特点、营销策略及战略管理步骤等方面，对国外的现有研究成果进行了系统的述评，并对现有研究的不足进行了总结，以期为我国的农产品品牌化研究及实践提供参考与借鉴。
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| 关 键 词： | 农产品品牌 营销策略 战略管理步骤 |
Research Review on Foreign Brand of the Agricultural Product |
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| LI Min.Research Review on Foreign Brand of the Agricultural Product[J].Rural Economy,2009,25(10):92-95. |
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| Authors: | LI Min |
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| Institution: | LI Min ( College of Grammar and Economics, Wuhan University of Science and Technology, Wuhan 430065, China ) |
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| Abstract: | The brand is character and soul of agricultural product, and the brand of agricultural product has gigantic social value and economic value, which is the foothold of the future agricultural enterprise. Nowadays the agricultural product brand is a forward position problem of the theory and practice. Based on the relevance document of the abroad agricultural product brand, this paper makes systematically comments on abroad research results and have a summary on the deficiency studying from the agricultural product＇s significance, history developing, distribution characteristic, marketing tactics and strategic management steps etc, in order to use them for reference. |
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| Keywords: | brand of the agricultural product marketing tactics strategic management steps |
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